Overview
B2B Marketing Manager Jobs in Lakewood, Colorado, USA at Prime Robotics
Are you ahands-oncreative and strategic marketing professional passionate about shaping the future of warehouse robotics automation?Join our teamas the B2B Marketing Manager and play a pivotal role in driving our go-to-market strategy, empowering our sales team, and showcasing ourinnovative solutions. If you thrive in adynamic,fast-paced environmentand have a proven record of accomplishment of creatingimpactfulmarketing campaigns, sales tools, and event strategies, we would love to hear from you!
This position reports to the Chief Operations Officer (COO).
Responsibilities:
Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product)
Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline
Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly
Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations
Provide marketing and pipelines points of views toleadershipand executive management team
Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns
Optimize the Mar Tech Stack against B2B best practices to realize optimizations in marketing and business spend
Train sales on marketing tech stack and best practices, as needed (Zoom Info, Hub Spot, etc.)
Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers
Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis
Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content
Create and execute promotional and lead generation campaigns
Oversee marketing contractors responsible for various segments or projects (content, search engineoptimization, advertising, email, branding, PR, social media)
Leverage website, content, social media, and SEO to promote the company’s products and solutions
Requirements:
Experience:
5+ years of marketing experience in the warehouse robotics automation industry or related fields (e.g., warehouse management software, industrial automation). Experience working for a startup is a plus.
Skills:
Expertise in creating sales enablement tools, driving SEO strategy, managing inbound campaigns, and planning trade shows/events.
Collaboration:
Proven ability to work cross-functionally withleadership, sales, product, and external vendors.
Creativity:
Strong content creation skills with a keen eye for design and messaging.
Results-Oriented:
Data-driven mindset with a focus on achieving measurable outcomes.
Education:
Bachelor’s degree in marketing or a related field of study.
Salary:,000 depending on experience
Travel:10% or less annually
The Location:1597 Cole Blvd., Lakewood, CO. This position reports to this location five days a week.
Benefits:
Opportunity to work in a high-growth,innovativesector
Competitive base salary with performance-basedcommission structure
Continuous learning and developmentopportunities in cutting-edge robotics …
Title: B2B Marketing Manager
Company: Prime Robotics
Location: Lakewood, Colorado, USA
Category: Marketing / Advertising / PR, IT/Tech
