Overview
B2C Manager, Van Heusen Jobs in Karnataka, India at Aditya Birla Fashion and Retail Ltd.
Title: B2C Manager, Van Heusen
Company: Aditya Birla Fashion and Retail Ltd.
Location: Karnataka, India
Location- Bangalore
Work exp- 7 to 10 years
Education- Masters
Key Result Areas:-
Category & Merchandize Optimization
Derive insights from multiple data sources – Adobe, Prime AI, PowerBI & Algonomy
Drive Ecom product & site merchandising based on these insights including creation of missed sales report from Prime AI
Setup reporting mechanism for each of the above to track conversions and enable data-based decisions as a process
Drive adoption of B&M report with brands
Algonomy Implementations – across 6 brands
Also includes tech enhancements on existing brands
Target: Superapp level performance at launch
Skill Development & Learning
Target areas: Data Analytics, Digital Marketing, SEO
Algonomy Optimizations (personalization) & Search Improvement
A/B tests on Algonomy & Prime AI
Search Improvement
Catalogue enrichment
Program Management for content personalization (banners)
Targets
Increase sales attributed to Algonomy by 7%
Increase Algonomy metrics (RPV, IPVm, CTR) by 15% against FY 23
Improvement in Search: 15% increase in Search CTR, 10% increase in orders through Search
