Overview
Bilingual Marketing Field Consultant – Dallas, TX Jobs in Texas at MSX INTERNATIONAL
Job Purpose
Acura Marketing is seeking a highly motivated and detail-oriented professional to serve as a Marketing Specialist, supporting the Regional Marketing team. This role is essential in day-to-day regional marketing operations, including working with Sales and Zone teams, providing information to Zones to support dealer requests and working with the Compliance agency to ensure dealers’ marketing efforts are compliant. This role will also be the main contact for gathering and organizing data as it relates to marketing performance indicators and regional marketing funds to ensure dealers’ marketing activities are effective in driving sales. Additionally, this role will support local/regional activations or events as they arise.
Key Accountabilities
Regional Marketing Operational Support:
Coordinate and support Tier 3 marketing activities
Share monthly marketing deck and monthly marketing health tracker (by market) with Zones
Gather/organize and pull marketing performance indicators for the team
Understand core marketing KPIs: Qualified Web Traffic Ratio to Sales, Google Search Trends, Edmunds Purchase Intent Indicator, Acura Brand Health Tracker)
Understand and support team with coordination efforts between Sales, Incentives and Advertising to ensure incentives and marketing messages are aligned
Must understand creative needs by market to help relay needs to internal production team
Ensure all Ad Builder assets are current and communicated to Zones & Dealers
Support Acura event marketing activities and engage dealer body participation in execution of events
Acura Digital Dealer Program & Compliance:
Proactively participate in weekly J.D. Power (JDP) meetings to understand Tier 3 marketing activities, performance, action items and upcoming opportunities – provide support to teams as directed
Understand Regional Marketing Funds (RMF) distribution and dealer utilization each quarter
Collaborate with compliance agency (Ansira) and Zones to ensure all brand guidelines are being met (e.g., dealers are within compliance)
Attend Ansira status meetings to understand dealer compliance issues or other RMF-related topics, to support team with follow-up action items 30%
Sales/Zones Correlations, Grass Roots, Dealer Meetings:
Understand AHM’s marketing objectives and plans in order to communicate and collaborate effectively with Zones and Dealers
Assist with creating marketing presentations, as needed, to share with Sales, Zones, Dealers and internal stakeholders
Operations:
Supports the team with general operations and ad-hoc assignments as needed
Assist with special projects for further development
Support regional activations/events (e.g., Acura Grand Prix of Long Beach)
Qualifications, Experience, and Skills
Minimum Educational Qualifications
BA / BS required
Emphasis in marketing, communications, advertising or a related field strongly preferred
Minimum Experience
2+years of experience in marketing or similar roles
Other Job-Specific Skills
Auto field experience preferred – experience working with dealers
Resourceful team player
Proficient in data management, reporting and insights
Autonomous, highly motivated and goal-oriented
Organized with strong attention to detail
Superior time management skills—can multitask and prioritize deadlines
Proficient in Microsoft Suite, with heavy emphasis in Excel and PowerPoint
Ability to communicate effectively and tactfully with persons of all levels
Job Dimensions
Decisions Expected
Makes/influences decisions that would contribute to executing broader strategies; operates at tactical level that supports supervisor’s direction
Reviews compliance issues and determines what actions are required next by dealers
Can assess project requests and provide input or feasibility feedback
Working Conditions
95-100% normal office conditions – desk job with laptop, meetings, conference calls
0-5% travel
Work Style: Remote
Relocation Available: No
Occasional night / weekend hours (OT available)
Location: Torrance, CA
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
Title: Bilingual Marketing Field Consultant – Dallas, TX
Company: MSX INTERNATIONAL
Location: Texas
