Overview
Brand Activation Manager Jobs in Hinwil, Kanton Zürich, Switzerland at Stake F1 Team Kick Sauber
Join the Audi F1 Project – Shape the Future of Motorsport!
Welcome to the Audi F1 Project.
Audi will be competing in the FIA Formula 1 World Championship from 2026.
The new team has two locations. Audi’s Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. The Sauber Group’s Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. The Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations.
The planned takeover by AUDI AG turns two teams into a factory team – and you can be part of it.
What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bringVorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motor sport history.
The position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).
Your mission
Plan and execute brand activation campaigns at F1 race events, partner activations, and campaigns to enhance engagement
Develop and manage fan engagement initiatives, including hospitality, on-site experiences, and digital interactions
Oversee sponsorship and partner activations, ensuring strong brand alignment and impactful storytelling
Collaborate with internal teams and agencies to deliver creative and innovative brand experiences
Analyze activation performance and optimize future campaigns based on insights and audience data
Support the Commercial team with strategic planning and execution of global partner campaigns
Work closely with the content and social media team to amplify activation efforts
Develop playbooks and guidelines for consistent brand activation across regions
Assist in coordinating event logistics and production for Audi F1 marketing initiatives
Maintain strong relationships with key stakeholders, partners, and agencies
Your profile
5+ years of experience in brand activation, event marketing, creative agency or sponsorship management, ideally for sports, automotive, or premium brands
Proven track record in delivering high-impact fan and partner activations in a global environment
Experience working with external agencies, partners, and rights holders to develop standout activations
Deep understanding of F1, motor sport culture, and premium brand positioning
Strong analytical mindset to measure campaign success and optimize activations
Ability to thrive in a fast-paced, high-performance environment
Strong project management skills with the ability to handle multiple activations simultaneously
Proficiency in standard office software, CRM tools, and digital engagement platforms
Familiarity with digital marketing and social media amplification strategies for event activations
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Title: Brand Activation Manager
Company: Stake F1 Team Kick Sauber
Location: Hinwil, Kanton Zürich, Switzerland
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Communications, Marketing Strategy, Marketing Manager)
