Overview
Brand Activation Manager Jobs in Chicago, Illinois, USA at Advantage Solutions
Summary
NUTRL STELLA ARTOIS KONA Brand Activation Manager (BAM)
Employment Type:Full Time
Duration:40 weeks
Location:Chicago, IL
Summary:
Join the world-renowned Anheuser-Busch family, where passion meetsinnovation. We are seeking adynamicand strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL, Stella Artois, & Kona brands in Chicago, IL. As a pivotal member of our team, you will lead the charge in ensuring NUTRL, Stella Artois & Kona remains at the forefront of the market by supporting a national sampling program.
The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and aninnovativeculture.
Responsibilities:
Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
Establish and maintain strong relationships with key accounts and the local wholesaler.
Sell in brand programming to key accounts.
Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
Manage all aspects ofBrand Ambassadorteam including recruitment, training, scheduling, weekly event execution, and reporting.
Provide guidance and support to theBrand Ambassadorteam to ensure alignment with company objectives.
Local asset management – ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
Responsible for activation recaps, metrics, and overall event success.
Manage local budget & budget reporting/reconciliation.
Perform pre-calls and checklists in preparation for sampling events.
Monitor event execution while ensuring all key brand KPIs are achieved.
Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
Knowledge of local nightlife/events and local alcohol beverage laws.
Assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts.
Responsible for managing events in person.
Qualifications:
Must be of legal drinking age (21+).
2 years of beverage company and/or distributor experience.
Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license.
Must have access to reliable transportation.
Access to a computer with Microsoft Office and home internet access.
Must be proficient in Excel and PPT.
Personal smartphone with the ability to communicate/report while in the field.
Available to work 40+ hours per week, including nights and weekends.
Prior experience with event production and management of teams of brand ambassadors, brandpromotion, working with wholesaler and accounts, brand sampling preferred.
Must be able to lift 40lbs.
Excellent written and verbalcommunication skills.
Professional demeanor andstrong work ethic.
Strongleadershipandcommunication skills.
Organizational skills to meet weekly deadlines.
Live in the market for full duration of the program.
What We Offer:
Competitive salary.
Monthly auto & tech stipend.
Opportunity for bonus andrecognition.
Training andCareer Developmentwith Advantage.
Opp…
Title: Brand Activation Manager
Company: Advantage Solutions
Location: Chicago, Illinois, USA
Category: Sales, Marketing / Advertising / PR
