Overview
Brand Alliance – Director, Brand Alliances Marketing Jobs in Orlando, Florida, USA at Orlando City Soccer Club
Brand Alliance – Director, Brand Alliances Marketing
Job Description
Posted Tuesday, December 3, 2024 at 5:00 AM | Expires Tuesday, January 7, 2025 at 4:59 AM
About Orlando City and Orlando Pride:
With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC) has established itself as one of the preeminent Clubs in professional soccer.
Orlando City joined Major League Soccer (MLS) as the league’s 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re-launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team.
The Orlando Pride, OCSC’s National Women’s Soccer League franchise, began play in 2016 – bringing professional women’s soccer to Orlando for the first time.
Orlando City and Orlando Pride play at Inter & CO Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando.
With a footprint across the central Florida region and a roster comprised of international and home-grown talent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-class athletes.
Title:Director, Brand Alliances Marketing
Department:Brand Alliances
Reports to:SVP Brand Alliances
What Sets You Apart:
The Director of Brand Alliances Marketing oversees partner related activities including strategy on renewals, activation, execution and comprehensive recaps of all partnership elements. This role requires creating value for corporate partners by ensuring the successful activation of sponsor ships through various platforms, including in-stadium experiences, digital and social media, branding, andcommunity engagementinitiatives. This sales & partnership minded individual will build strong relationships with current partners (mid & C-level) and demonstrate a focus and knowledge of their business objectives to aid in the successful execution and ultimate renewal/upsell.
They will work to continuously increase the level of service and support offered by the brand alliance department and cooperate with various internal stakeholders to achieve success. This person will have a direct report and be responsible for the strategic direction of corporate partnership activation for accounts as assigned and will oversee select department initiatives.
Deliver ongoing creative marketing and implementation recommendations for current partners including retail activations, in-stadium promotions, special events, and community outreach ideas with a deep understanding of brand marketing needs.
Participate in the creation and execution of yearly business plan focusing on integrating new ideas and improving efficiencies to deliver on partner objectives.
Assist in creating and monitoring partner expense budgets and make recommendations on how to maximize efficiencies in delivery of assets while adhering to budget goals and objectives;
Monitor partner invoicing and accounts payable incollaborationwith Finance department
Collaborate with other department leaders to improve overall organization of assets. Question how things were done in the past and put forth new ideas to streamline and ensure thatcommunicationof assets is seamless amongst team and key departments such as Marketing, Business Intelligence, Community, Youth, Ticket Sales and Communications.
Participate in cross fun…
Title: Brand Alliance – Director, Brand Alliances Marketing
Company: Orlando City Soccer Club
Location: Orlando, Florida, USA
Category: Marketing / Advertising / PR, Management
