Overview
Brand and Communications Marketing Specialist Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at Maxis
Title: Brand and Communications Marketing Specialist
Company: Maxis
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Are you ready to get ahead in your career?
We want to empower you to turn your ambitions into achievements.
We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
Key Responsibilities
Brand Strategy Execution: Support the development and implementation of brand communication strategies that reinforce Maxis Business’s market presence.
Brand Awareness & Recognition: Execute ATL and BTL marketing campaigns to strengthen brand visibility and market leadership.
Content & Narrative Development: Create impactful brand messaging and compelling narratives that highlight Maxis Business’s value proposition to customers.
Marketing Asset Development: Work with internal teams and agencies to develop marketing materials, ensuring alignment with brand guidelines.
Lead Nurturing & Conversion: Contribute to lead generation initiatives by supporting targeted, data-driven communication strategies that drive customer acquisition and engagement.
Brand Consistency: Ensure consistent messaging and visual identity across all marketing and communication touchpoints.
Stakeholder Collaboration: Work closely with Product, Sales, and Enterprise Marketing teams to develop integrated campaigns that drive awareness and generate business leads.
Performance Analysis: Track and evaluate campaign performance through KPIs and analytics, making data-driven recommendations for optimization.
Skills & Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of experience in brand management, marketing communications, or corporate communications, preferably within the telecommunications, technology, or B2B sector.
Strong understanding of ATL & BTL marketing strategies and digital communication trends.
Proven experience in content development, storytelling, and brand messaging for business audiences.
Data-driven mindset with experience in campaign analysis, reporting, and optimization.
Ability to collaborate cross-functionally with key stakeholders.
Strong project management skills with the ability to execute multiple campaigns efficiently.
What’s next?
Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
