Overview
Brand and Content Manager Jobs in London, England, UK at Griffin Fire
The Brand and Content Manager is a key role within the Marketing Communications Team, responsible for creating, managing, and executing content and brand strategies that showcase Vizrt’s value proposition and engage target audiences. This role will collaborate closely with Product Marketing Managers, PR, social media, Demand Generation, Digital Marketing, and Brand Marketing teams to ensure alignment with broader business goals and strategies.
You will oversee theoptimizationof content across multiple platforms, including the website, multimedia assets, and thoughtleadershipmaterials, driving both audience engagement and business impact.
What you’ll do Content Strategy and Development:
Develop and execute a comprehensive content marketing strategy that aligns with Vizrt’s goals, audience needs, and business objectives.
Oversee the creation ofdiversecontent assets, including blogs, case studies, white papers, ebooks, videos, and thoughtleadershiparticles, to support the customer journey from awareness through to post-purchase engagement.
Manage and maintain a multimedia content library, ensuring it supports internal and external marketing efforts.
Brand
Advocacy
and
Community Engagement
:
Drive brandadvocacyby developing content that encourages customers, partners, and employees to share positive brand experiences, including case studies, success stories, and testimonials.
Partner with the Social Media Manager to amplify brandadvocacyand engage with the community, increasing brand visibility and fostering loyalty.
Create strategies to leverage brand advocates and encourage them to share their experiences and content.
Website and Digital Presence
Optimization
:
Work with the web team and the digital demand generation team ensuring it is SEO-optimized, engaging, and aligned with lead generation goals.
Collaborate withcross-functional teamsto ensure the website meets target audience needs and supports overall business objectives.
Thought
Leadership
and Brand Positioning:
Lead initiativesto position Vizrt as a thought leader in the media technology space by producing insightful, industry-specific content.
Work closely with the PR Manager to align earned media efforts, such as press releases and media placements, with owned content strategies, ensuring consistent messaging across platforms.
Cross-Functional Collaboration
and Support:
Partner with Product Marketing Managers to create content that supports product campaigns and go-to-market strategies.
Provide high-quality materials to the PR Manager for events, press coverage, and external communications, ensuring alignment with the overall brand narrative.
Content Performance Analysis and
Optimization
:
Measure the performance of content and campaigns using analytics tools, providing insights to drivecontinuous improvement.
Regularly track and report on KPIs such as engagement, traffic, and conversions, and propose strategies to optimize content effectiveness across channels.
Minimum Requirements:
Bachelor’s degree in marketing, Communications, Journalism, or a related field.
3-5 years of experience in a similar position with a focus on content strategy and brand management.
Exceptional written and verbalcommunication skillsin English.
Strong understanding of SEO principles, digital marketing trends, and content creation strategies.
Experience managing multimedia asset libraries and collaborating with creative teams.
Proficiency …
Title: Brand and Content Manager
Company: Griffin Fire
Location: London, England, UK
Category: Marketing / Advertising / PR, IT/Tech
