Overview
Brand Associate Jobs in Bangalore, Karnataka, India at The Indian Garage Co.
We are looking for a
dynamic
and
results-driven
 Brand Associate  to lead our  influencer marketing  and  brand collaborations . This role will be responsible for identifying, onboarding, and managing relationships with influencers, thought leaders, and brand partners to drive  visibility, engagement, and conversions . The ideal candidate will have a deep understanding of  influencer marketing, brand partnerships, and BTL activations , with a keen eye for  content performance and ROI measurement .
Is this you?
Bachelor’s degree  in Marketing, Communications, Business, or a related field.
2-3 years  of experience in influencer marketing, brand partnerships, or digital marketing.
Strong understanding of  social media trends, influencer marketing strategies, and performance analytics .
Excellent  negotiation, relationship management, and
communication skills
.
Experience in managing  budgets, contracts, and performance-based collaborations .
Data-driven mindset  with the ability to analyze campaign performance and optimize for better results.
Hands-on experience
with  influencer marketing platforms, digital advertising, and content marketing .
What You’ll Do:
Identify, onboard, and manage  relationships with influencers and brand partners.
Develop and execute  influencer marketing and co-branded campaigns.
Identify and collaborate  with complementary brands for strategic partnerships.
Plan and manage  brand partnerships to amplify reach and engagement.
Negotiate contracts, budgets, and deliverables  for maximum ROI.
Track and analyze  influencer, brand partnership, and campaign performance.
Plan and execute  influencer-led on-ground activations, events, and BTL activities.
Oversee the creation and
optimization
 of influencer-generated content for D2C ads.
Collaborate with teams  to ensure seamless execution of campaigns across channels.
Pre-requisites:
2-3 years  of experience in influencer marketing, brand partnerships, or event marketing.
Strong understanding of  social media trends, analytics, and experiential marketing .
Excellent  negotiation and relationship management skills .
Experience managing  budgets and performance-based collaborations .
Hands-on experience
with  influencer marketing platforms and digital advertising .
About Us:
Started in  2012  with the aim to bring  fast fashion to India , over the last decade,  The Indian Garage Co.  has become a  leading brand in the men’s casual wear space . The growth, especially in the last  3 years , from a  30cr brand to a 500cr+ brand , has been at breakneck speed. Over this period, the brand has become the  No.
1 on Ajio (for the last 2 years) and a Top 5 Brand on Myntra . Creating  quality products at affordable prices  for the Indian customer is our main
purpose
, and for this, we have launched  2 more brands within the group  –  Freehand  (for womenswear) and  Hardsoda  (for plus size). Even at this stage,  we are just getting started  and would love for you to  join this rocketship !
Location:
Bangalore (on-site)
What We Offer:
Creative freedom
 like you’ve never experienced before. This is your  canvas, your playground .
A Â
competitive salary
and
benefits package
 to fuel your creative fire.
A Â culture of ownership and
collaboration
 where your  voice matters  and your ideas blossom.
The chance to be  part of something big, something revolutionary, something that will change the face of fashion .
Title: Brand Associate
Company: The Indian Garage Co.
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Branding Specialist / Ambassador, Digital Marketing, Marketing Communications, Marketing Manager)
