Overview
Brand Communication Manager Jobs in Kartal, Turkey (Türkiye) at LAV HORECA
Location: Kartal
LAV HORECA is a leading brand that is at the heart of professional kitchens and the catering industry with its glass products, offering innovative solutions for the needs of the hotel, restaurant, and café sectors (Ho Re Ca ). With its high-quality, aesthetic, and functional designs, LAV HORECA differentiates itself in the industry and operates in both national and global markets with a customer-focused approach.
The brand, which combines flexibility, expertise, and innovation, supports the success of its business partners and aims to create sustainable value while inspiring the industry with its glass products designed for professionals.
GENERAL QUALIFICATIONS AND JOB DESCRIPTION
GENERAL QUALIFICATIONS
Graduated from a 4-year bachelor’s program at a university,
At least 6 years of experience in Brand Communication processes,
Proficient in English,
Analytical thinking skills,
Strong communication, planning, and organizational skills,
Experience in brand communication management,
Advanced knowledge of MS Office programs,
No restrictions on domestic/international travel,
Residing in Istanbul.
If you’re curious about what you will be doing, take a look at the job description below!
JOB DESCRIPTION
Define digital brand strategies to increase brand value and ensure consistency of brand messages across digital platforms.
Manage social media accounts, develop engagement-boosting strategies, and create content ideas.
Follow digital marketing trends and competitor analyses to develop strategies suitable for the brand.
Oversee the corporate website’s updates, traffic tracking, and user experience improvement processes.
Plan, execute, and monitor digital marketing campaigns, contributing to the creation of new strategies by analyzing their performance.
Use tools such as Google Analytics, SEO, A/B testing, and other analytical tools to generate performance reports and develop optimization-focused strategies.
Plan, execute, and report influencer collaborations to increase brand visibility.
Coordinate trade fairs and event processes to ensure the brand is correctly represented.
Oversee the preparation and printing processes of catalogs, brochures, and other printed publications.
Identify and implement promotional support needs for business partners.
Monitor industry-related print publications and coordinate advertising campaigns in relevant media.
Collaborate with creative, visual, and social media agencies to implement integrated marketing communication campaigns.
Measure the performance of marketing campaigns, generate insights, share them within the team, and develop new strategies.
Regularly follow trends and integrate them into brand management processes.
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Title: Brand Communication Manager
Company: LAV HORECA
Location: Kartal, Turkey (Türkiye)
Category: Marketing / Advertising / PR (Digital Marketing, Branding Specialist / Ambassador, Marketing Communications, Marketing Manager)
