Overview
Brand Director Jobs in Greater Kuala Lumpur at EBC Financial Group
Title: Brand Director
Company: EBC Financial Group
Location: Greater Kuala Lumpur
Overview:
A Brand Director is responsible for developing and executing strategies that strengthen a company’s brand presence and equity. This role involves a combination of strategic thinking, creative direction, and leadership to ensure that the brand resonates effectively with the target audience.
Key Responsibilities:
Set clear goals for the brand, aligning them with overall business objectives.
Conduct thorough market research to understand industry trends, consumer behavior, and competitive landscapes.
Develop a unique and compelling brand positioning that differentiates the company from competitors.
Oversee the development and maintenance of a consistent visual identity, including logos, design elements, and brand aesthetics.
Craft and communicate a cohesive messaging strategy that reflects the brand’s values, mission, and value proposition.
Work closely with cross-functional teams such as marketing, product development, and sales/BD to ensure brand consistency across all touchpoints.
Provide creative direction to design and content teams, ensuring alignment with the brand strategy.
Manage external communications, including advertising campaigns, public relations, and social media, to enhance brand visibility.
Collaborate with internal stakeholders to develop and maintain brand guidelines, ensuring brand consistency across all regions and markets.
Ensure brand compliance across all marketing and communication materials, both online and offline
Utilize analytics and data-driven insights to evaluate brand performance and make informed strategic decisions.
Drive innovation in branding strategies to stay ahead of market trends and maintain relevance.
Lead rebranding initiatives when necessary, adapting the brand to changing market conditions or business strategies.
Implement preventive measures to mitigate brand-related crises.
Ensure that the brand promises align with the overall customer experience.
Incorporate customer feedback into brand strategies to enhance satisfaction and loyalty.
Provide regular reporting and analysis on brand performance and campaign effectiveness.
Qualifications & Skills Required:
Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
You should possess a global perspective and be able to position the brand in opposition to competitors on an international scale. A keen knowledge of global brands and marketing will be a favorable asset.
The incumbent will develop a precise understanding of EBC’s business and branding, to collaborate with as well as support the success of the Business Development team.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience in identifying target audiences and devising effective campaigns.
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.
Data-driven thinking and an affinity for numbers.
Excellent communication and leadership abilities.
In-depth knowledge of market trends and consumer behavior.
