Overview
Brand Director Jobs in Boston, MA at FarmboxRx
Title: Brand Director
Company: FarmboxRx
Location: Boston, MA
Job Title: Brand Director
Department: Sales & Marketing
Reports To: CEO
FLSA Status: Exempt
Prepared Date12/12/2024
CompanyFarmboxRx is an engagement platform that partners with health insurance providers to improve member health outcomes through nutrition and health literacy. Since 2014, FarmboxRx has been providing the necessary support for individuals to attain the highest level of health by promoting self-efficacy and inspiring individuals to take a more active role in their own health. FarmboxRx delivers customizable member engagement programs via food solutions that support sustainable, scalable, and long-lasting quality outcomes for Members and Healthcare Organizations.
SummaryFarmboxRx is seeking a highly experienced and visionary Brand Director to join our leadership team. In this role, you will work collaboratively with the Product and Client Teams and other leadership stakeholders and have direct oversight of our Creative and Communications functions. The Brand Director plays a pivotal role in shaping and executing the overall brand strategy of FarmboxRx, ensuring that the company’s vision comes to life consistently across all healthcare member touchpoints and product lines. This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Brand Director will lead efforts to bring a consumer-focused brand to life in a healthcare setting through both print and digital elements, fostering meaningful engagement with FarmboxRx members and partners.
Key responsibilities include driving brand growth, enhancing brand equity, and ensuring consistent messaging and visual identity across all channels. The role requires a visionary leader who can inspire and collaborate with cross-functional teams to deliver innovative branding solutions that align with FarmboxRx’s mission and objectives in a broader commercialization strategy. This includes leveraging creativity and strategic insights to craft compelling narratives, campaigns, and experiences that resonate with diverse audiences within the healthcare landscape.
The ideal candidate will combine a forward-thinking approach with hands-on expertise, ensuring that FarmboxRx remains a leader in delivering impactful, consumer-centric branding in the healthcare space.
ResponsibilitiesDevelop and implement comprehensive brand strategies to ensure alignment with the brand’s mission, promise, and business objectives.
Partner with Strategy and Communication teams to commercialize the FarmboxRx brand.
Oversee the execution of marketing campaigns to enhance brand awareness, visibility, and consumer engagement across various channels.
Collaborate with cross-functional teams; to include marketing, creative, sales, and product departments, ensuring brand consistency and performance.
Provide strategic direction for the development and growth of brand positioning ensuring it resonates with target audiences and market demands.
Monitor key performance indicators (KPIs) and consumer insights to assess brand performance and identify opportunities for optimization.
Lead the creation and delivery of brand messaging that aligns with the company’s vision, values, and long-term goals.
Manage the brand’s budget, ensuring efficient allocation of resources to maximize return on investment.
Act as a key decision-maker to safeguard brand equity, ensur…
