Overview
Brand Education & Advocacy Manager Jobs in Glasgow, Scotland, UK at Beam Suntory Inc
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth throughimpactfulmarketing,innovationand anentrepreneurial spirit.
Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
Role
We are looking for people who bring something unique to Suntory Global Spirits – themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative,challengingand fun.
WHAT MAKES THIS A GREAT OPPORTUNITY?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality andcraftsmanship, an unwavering commitment tosustainabilityandtop talentacross the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink.
Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
Role Responsibilities
Reporting to the Senior Director, Prestige &Advocacy, you will be responsible for leading efforts to buildadvocacyfor the Scotch & Irish Brand Portfolio, both internally and externally. Working withcross-functional teams, you will build programs, assets and initiatives that educate and inspire target audiences about our Scotch and Irish brands. In addition, you’ll act as a key point of contact for localadvocacyresources around the world, ensuring they are armed with the knowledge and support they need to buildadvocacyat a local level.
Strategic Planning:Develop and implement a comprehensive brandadvocacystrategy aligned with the Scotch and Irish brand house objectives and values.
Education and Training:Develop educational programs and training materials for internal teams, trade partners, and consumers to deepen understanding andappreciationof the Scotch and Irish category and our brands.
Coaching and Influence:Provide coaching and support to the S&I GlobalBrand Ambassadorand the broader team of Scotch and Irish brand ambassadors and Key City Leads.
Relationship Building:Cultivate and maintain strong relationships with key stakeholders across the S&I brand house and Prestige Key City leads.
Category and Brand
Education:Execute a meaningfuleducationand engagement plan to ensure the S&I brand house and broader SGS business can sell Scotch with confidence.
Trade and Media Representative:Curate relationships with global media, including influencers and media outlets.
Content Development:Collaborate with global marketing teams to create compelling product and brand content.
Budget Management:Manage the brandadvocacybudget effectively, ensuring resources are allocated strategically to maximize ROI.
Qualifications
• 5+ years of r…
Title: Brand Education & Advocacy Manager
Company: Beam Suntory Inc
Location: Glasgow, Scotland, UK
Category: Marketing / Advertising / PR, Management
