Overview
Brand Engagement Lead Marketing Consultant Jobs in Brooklyn, Ohio, USA at KeyBank
Location:4910 Tiedeman Road – Brooklyn, Ohio 44144
ABOUT THE JOB
As a member of the Enterprise Marketing and Brand Engagement Team, the Lead Marketing Consultant will report to a Marketing Manager and will function as a strategic execution partner to the broader brand team and LOBs partners. This role will lead a team and collaborate with external and internal stakeholders across LOBs to execute the enterprise content strategy including channel implementation on  and across multiple social media platforms.
The position will be responsible for understanding industry trends, enhancing processes, and assisting in executing programs that drive value andimpactfulresults for Key.
ESSENTIAL JOB FUNCTIONS
Develop objectives, detailed plans, and measurement for Key’s content strategy that includes content development and social media marketing programs that achievebrand awarenessor consideration with our target audience.
Lead a team and external partners in the development and execution of marketing plans, campaigns, and special projects.
Represent the brand team with LOB partners and collaborate across multiple teams to design and execute campaigns.
Demonstrate creativity andinnovationin identifying opportunities to improve processes for content development, social programs, and enterprise marketing programs.
Collaborate with teammates and analytics partners in the ongoing analysis and evaluation of brand marketing initiatives to improve effectiveness, drivecontinuous improvement, and increase value for Key.
Manage vendors and agency partners effectively to drive quality work that meets Key’s brand standards and compliance requirements.
Work closely with internal stakeholders, LOB marketing managers, and external agencies to develop project objectives and creative briefs. Must have a strong understanding of the target audience.
Leverage Brand Engagement Team members and LOB partners to find points ofcollaborationbetween consumer brand campaigns, sponsorship, B2B, and enterprise marketing teams.
Manage marketing budget and expenses accordingly.
Identify project problems/risks, propose solutions, and escalate toleadershipfor timely resolution, if necessary.
Effectively work across internal and external teams to build trust and relationships with key stakeholders.
Demonstrate consistent year-over-year improvements in program performance.
Influence business partners and stakeholders in the effective use of marketing programs and channels to optimize returns.
REQUIRED QUALIFICATIONS
Bachelor’s Degree in Business or related field and/or equivalent.
5-7 years of experience.
Demonstrated knowledge of content marketing and social media marketing including translating industry trends to serve our target audience.
Demonstrated ability to effectively organize, plan, and execute multi-functional projects.
Demonstrated analytical, process management, and conceptual skills.
Demonstratedcollaborativeskills and ability to constructively challenge when needed.
Demonstrated professional savvy; ability to effectively influence leaders and peers.
Demonstratedleadershipand relationship-building skills.
COMPETENCIES/SKILLS
Business Acumen:Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Process Management:Good at figuring out the processes necessary to …
Title: Brand Engagement Lead Marketing Consultant
Company: KeyBank
Location: Brooklyn, Ohio, USA
Category: Marketing / Advertising / PR, Management
