Overview
Brand Executive/Luxury Exterior Emulsions Jobs in Dubai, UAE/Dubai at Berger Paints Emirates Ltd. Co.LLC
Position: Â Brand Executive (Luxury Exterior Emulsions)
Job Description
The Brand Executive for Luxury Exterior Emulsions will be responsible for managing and enhancing the brand’s positioning within the competitive landscape. This role involves executing strategic product launches, driving
brand awareness
, and achieving set sales and volume targets through tailored marketing and sales initiatives. The candidate will work closely with
cross-functional teams
to develop and implement plans that differentiate the brand from competitors, focusing on product development, market opportunities, and influencer management.
Brand Positioning & Strategy  Map Brand Architecture:
Define and refine the positioning and differentiation strategy for Luxury Exterior Emulsions, ensuring the brand stands out against competition. Competitive Differentiation:
Highlight unique product features and benefits, ensuring all branding materials and campaigns reflect the luxury and premium nature of the product. Usage & Attitude Studies:
Conduct market research to identify consumer behaviors, preferences, and opportunities for
innovation
within the product category.  Product Development & Launch Management  NPD & Product Improvements:
Oversee the end-to-end New Product Development (NPD) process, ensuring all product enhancements are aligned with consumer needs and market trends. Coordinate with technology and marketing teams for documentation, validation, and testing. Go-to-Market Strategy:
Collaborate on planning and executing product launches, relaunches, and marketing campaigns, ensuring the new USPs and product features are highlighted effectively. Sales Target Fulfillment:
Work closely with sales teams to achieve volume goals during key marketing initiatives, ensuring alignment with the overall business plan. Market Watch:
Keep track of competitor activities and market conditions, providing actionable insights and adjusting marketing strategies as needed to stay competitive.
Cross-functional Collaboration
Coordination with Sales Teams:
Collaborate with Unit Sales and Activation Teams to drive BTL activities and channel-specific strategies, ensuring successful product delivery and market penetration. Contractor Training:
Develop and implement training programs aimed at contractors, ensuring they are well-versed in product usage, quality, and benefits, especially for mass-market categories. Market Trends:
Regularly monitor and analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and stay ahead of the competition. Strategic Response:
Use market intelligence to inform product and brand strategy, ensuring timely and effective responses to competitive threats and changing market dynamics.  Brand Activations & Influencer Management  Influencer Programs:
Own and manage influencer loyalty programs to drive product usage and increase brand loyalty among key industry influencers and contractors. Activation Calendar:
Plan and execute activation campaigns in
collaboration
with the sales and marketing teams, ensuring high engagement and successful outcomes.
Desired Candidate Profile
Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree in a related discipline is a plus. At least 5 years of experience in color consultant, design, brand management, product marketing, or rel…
Title: Brand Executive/Luxury Exterior Emulsions
Company: Berger Paints Emirates Ltd. Co.LLC
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR
