Overview
Brand Manager Jobs in Sandringham, Canada at Decibel Cannabis Company
Location: Sandringham
Job Title:
Brand Manager
Location:
Remote (Canada- AB, ON, or BC is preferred)
Department:
Marketing
Reports to:
Director of Marketing
Key Relationships:
Internal – Marketing, Sales, Product Development
External – Agencies, Retailers
RolePurpose/
Summary:
We’re seeking aBrand Managerto drive the strategy and growth of adynamicproduct portfolio. In thisfast-pacedrole, you’ll lead brand development, manage marketing campaigns, oversee product launches, and run digital programs, including social media.
Collaborating with a small, agile team, you’ll ensure that products and messaging resonate with consumers while navigating the complexities of a regulated industry. The ideal candidate brings a proactive mindset, strongproject managementskills, and a passion for delivering extraordinary brand experiences.
About us:
Decibel is a consumer-focused cannabis company focused on delivering products that delight customers through a commitment to robustinnovationand product quality. Leading brands General Admission, Qwest and Vox are among its portfolio sold both across Canada and beginning to extend towards new countries to create a global footprint. Decibel operates a processing and manufacturing facility in Calgary, Alberta and three cultivation facilities in Creston, British Columbia, Battleford, Saskatchewan and Chatham Ontario.
Our culture:
Acollaborative workenvironment that is supportive and encouraging. We don’t believe in the dated culture of a dog-eat-dog workplace – we’re all in this together and we fundamentally believe that success and learning are team accomplishments. We celebrate the collective and believe every role on the team is pivotal – regardless of years of experience.
Our current team is close knit. Anyone who joins the team will be a compliment to the positive, determined energy that flows through dB. You can expect to learn a lot quickly, from passionate and experienced individuals who are committed to supporting your growth.
We live by our “Actions to Live By” We Grind (persistence and resourcefulness), We Craft (taking care in every detail) and We Care (inclusiveand passionate about our business).
Key responsibilities:
1. Brand Strategy & Execution
Develop and implement brand strategies that resonate with our audience.
Ensure consistent messaging and visual identity across all touchpoints, including product, retail, digital, and experiential activations.
Analyze consumer trends, market dynamics, and competitive activities to identify opportunities for brand differentiation.
2. Campaign Development & Go-to-Market
Lead the development and execution of integrated marketing campaigns that drive emotional connections and deliver measurable results.
Collaborate with the creative team to produce engaging content, including trade assets, digital materials, and social media.
Plan and execute go-to-market strategies for new product launches, ensuring seamless coordination across marketing and sales teams to drive awareness, trial, and adoption.
3. Digital Marketing & Social Media Management
Oversee the creation and implementation of digital marketing initiatives, including email, social media, and paid advertising.
Manage social media platforms with a content plan that educates, fosters brand loyalty, and grows the community.
Track digital performance metrics and adjust strategies to enhance reach, engagement, and conversions.
4. Cross-Func…
Title: Brand Manager
Company: Decibel Cannabis Company
Location: Sandringham, Canada
Category: Marketing / Advertising / PR, Management
