Overview
Brand Manager Jobs in Riyadh, Saudi Arabia at Al Rashed Food Company
Title: Brand Manager
Company: Al Rashed Food Company
Location: Riyadh, Saudi Arabia
Responsible for managing and developing brand strategies for ARF Product Portfolio. This role focuses on building brand equity, driving consumer engagement, and ensuring consistent communications across all channels to meet the company’s overall marketing and business goals.
Brand Strategy & Development:
Develop and execute brand strategies to enhance brand awareness, market share, and consumer loyalty for the company’s product portfolio.
Identify and define target consumer segments and align marketing strategies to meet their needs.
Ensure the brand positioning and communications resonate with the market and maintain the integrity of the brand across all touchpoints.
Manage the brand’s marketing budget, ensuring that all marketing initiatives deliver a high return on investment (ROI).
Monitor spending and reallocate resources as needed to maximize the effectiveness of brand campaigns.
Collaborate with internal departments (Sales, Product Development, Supply Chain) to ensure the successful execution of brand strategies.
Engage with external stakeholders such as suppliers, creative agencies, and media partners to ensure consistent brand representation.
Product Management:
Oversee the lifecycle of the ARF product portfolio, including new product development, product launches, and product enhancements.
Work closely with the R&D team to ensure that brand strategies align with product attributes and market demands.
Monitor product performance and collaborate with the supply chain/operations to ensure product quality and freshness are maintained.
Marketing Campaigns:
Develop and implement integrated marketing campaigns that promote ARF products through various channels (digital, retail, social media, etc.).
Create consumer engagement strategies, including digital marketing, promotions, and events, to build brand loyalty.
Collaborate with the trade marketing and sales teams to execute in-store activations, product demonstrations, and sampling initiatives.
Work closely with the Trade Marketing Manager to align retail and trade promotion strategies with overall brand objectives.
Consumer Insights & Market Research:
Conduct market research and consumer insights analysis to understand market trends, consumer behavior, and preferences.
Analyze competitive activity and market conditions to build brand strategies.
Track brand performance metrics and adapt strategies to ensure continuous improvement.
Brand Communication:
Develop brand communications and guidelines for ARF products, ensuring consistency across all platforms (advertising, packaging, in-store, digital).
Manage the brand’s tone of voice and visual identity to ensure consistency in marketing materials and advertising campaigns.
Work with creative agencies and internal teams to produce compelling marketing collateral and advertising content.
Key Performance Indicators
Brand awareness and market share growth.
Profitability growth/target achievement of ARF product categories.
Product sales performance across all retail trade channels.
Market share growth.
Successful execution of marketing campaigns within budget.
Required Educational Level and Certificates
Bachelor’s degree in marketing, Business Administration, or related field.
Preferred
MBA preferred
Required Experience
5+ years of experience in brand management, preferably within the FMCG industry with a focus on, with a focus on dai…
