Overview
Brand Manager Jobs in Richmond, TX at Stanton Optical
Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will possess a strong understanding of various marketing strategies, including digital marketing, content creation, and analytics. This role will focus on enhancing our brand presence, driving engagement, and supporting our overall marketing objectives. The Marketing Specialist will collaborate with cross-functional teams to develop and implement effective marketing campaigns that resonate with our target audience.
Duties
Develop and execute comprehensive marketing strategies that align with business goals.
Conduct market research to identify trends, customer needs, and competitive landscape.
Manage and optimize email marketing campaigns to increase engagement and conversion rates.
Utilize SEO best practices to enhance website visibility and drive organic traffic.
Create compelling content for various platforms, including blogs, social media, and email newsletters.
Analyze campaign performance using analytics tools to measure effectiveness and inform future strategies.
Implement marketing automation tools to streamline processes and improve efficiency.
Collaborate with product management teams to support product launches and promotions.
Stay up-to-date with industry trends and emerging technologies to ensure innovative marketing approaches.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Proficiency in HTML is preferred for content management and email design.
Strong understanding of e-commerce platforms and digital marketing strategies.
Experience with analytics tools to track performance metrics and derive insights.
Familiarity with SEO techniques and best practices for content optimization.
Knowledge of marketing automation software is a plus.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to work independently as well as collaboratively within a team environment.
Strong organizational skills with the ability to manage multiple projects simultaneously.
If you are passionate about marketing and eager to contribute to a growing organization, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $45,000.00 – $65,000.00 per year
Schedule:
Monday to Friday
Weekends as needed
Work Location: In person
Show more
Title: Brand Manager
Company: Stanton Optical
Location: Richmond, TX
