Overview
Brand Manager Jobs in Singapore, Singapore at KFC SINGAPORE
Brand Manager – KFC Marketing Team Are you passionate about crafting
impactful
brand strategies, creating memorable campaigns, and driving
customer engagement
in a
fast-paced environment
? Join the KFC Marketing team as aBrand Manage rand play a pivotal role in shaping the future of one of the world’s most iconic brands.
Impact As aBrand Manager , you will be instrumental in driving store foot traffic, increasing online orders, and solidifying KFC’s position as a beloved brand in the competitive F&B landscape. Your contributions will shape customer perception, build brand loyalty, and directly impact revenue growth.
What You’ll Do:
Strategic Brand Planning Develop and implement annual marketing plans to achieve brand growth,
customer loyalty
, and
sales targets
.
Analyze market trends, competitor activity, and customer insights to inform strategy and decision-making.
Campaign Development & Execution Lead the creation and execution of marketing campaigns, including promotions, menu launches, and limited-time offers.
Collaborate with creative and media agencies to deliver high-impact, consumer-focused campaigns across channels like TV, digital, and out-of-home.
Menu Innovation
Support Partner with the Product Development team to launch new menu items aligned with customer preferences and market trends.
Design marketing strategies for product launches, including pricing, packaging, and positioning.
Digital Marketing & Social Media Oversee digital campaigns, social media strategies, and partnerships with delivery aggregators.
Monitor campaign performance to ensure high engagement and ROI.Brand Consistency Uphold KFC’s global and regional brand guidelines to ensure a unified voice and identity across all marketing activities.
Conduct regular audits to maintain consistency in-store and across digital platforms.
Budget & Performance Management Optimize marketing budgets to maximize impact and track campaign performance using key metrics like sales uplift and
customer engagement
.
Cross-functional Collaboration
Partner with Operations, Supply Chain, and Franchise teams to ensure seamless execution of marketing initiatives.
Align strategies with restaurant-level operations and product availability.
Customer Experience Enhancement
Use customer feedback and data analytics to enhance marketing touchpoints and elevate the customer experience.
What We’re Looking For
Experience:
5–7 years in brand management, marketing, or a related field, preferably in the QSR, F&B, or FMCG industries.
Education:
Bachelor’s degree in Marketing, Business, or a related field.
Proven expertise in marketing with strong
project management
and organizational abilities.
A strategic thinker with a passion for building
impactful
brands.
Strong
analytical skills
and a track record of using insights to guide decision-making.
A creative visionary who can transform insights into
impactful
campaigns.
Familiarity with digital marketing trends, tools, and performance analytics.
Exceptional
communication
and
collaboration
skills, with the ability to influence stakeholders at all levels.
Apply now
and help shape the …
Title: Brand Manager
Company: KFC SINGAPORE
Location: Singapore, Singapore
Category: Marketing / Advertising / PR
