Overview
BRAND MANAGER Jobs in Mumbai Metropolitan Region at Asian Paints
Title: BRAND MANAGER
Company: Asian Paints
Location: Mumbai Metropolitan Region
Location:
Mumbai, MH, IN
Areas of Work: Sales & Marketing Job Id: 12453
External Job DescriptionJob PurposeThe position is that of a content manager is primarily responsible for leading all digital content creation efforts for websites, e-commerce, social media, e-mail and performance marketing. This position is expected to provide creative direction and strategic planning to aid in achieving performance metrics of marketing efforts while executing the content calendar in line with overall business objectives.
Business Responsibility Areas
Develop content strategies that align with brand’s voice and objectives.
Oversee the creation of content across various platforms, through in-house teams or with marketing communication agencies.
Ensure SEO best practices and latest trends are adhered to.
Business Objectives
Content creation for website
Product and brand images, banners, videos, infographics etc.
Content to drive natural search traffic using SEO inputs in collaboration with Brand Manager
Content creation for e-mail marketing and performance marketing
Product, service marketing e-mailers, engagement e-mailers across the funnel with focus on E-commerce
Performance marketing creatives in all formats for all platforms
Content for social media
Developing social media content with help of competitive research, platform capabilities and brand messaging
Contribute to the success metrics of digital marketing efforts
Qualifications
Essential
Masters in mass communication or Masters in graphic design
Hands on experience with graphic design tools
Working knowledge of UX and UI design preferred
Previous Experience
8 years experience in marketing content creation for digital assets
