Overview
Brand Manager Jobs in Santa Monica, California, USA at Jakks Pacific
JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, currently seeks an experienced, energetic, self-starter for the role of Brand Manager, Action Play and Collectibles for our headquarters in Santa Monica, CA. The ideal candidate is responsible for leading portfolio management, product development, integrated marketing strategy, advertising/promotional recommendations, global line plan development, and profitability for both internal IP and external licensed brands.
Responsibilities **
Developing the product and marketing strategy for new and existing products across the Action Play and Collectibles categories.
Overseeing the implementation of the product strategy – including consumer targeting, product and packaging development, and setting and achieving cost targets.
Developing and delivering marketing and communications strategies for the organization.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Undertake continuous analysis of competitive environment and consumer trends.
Skills & Experience *
3-5 years of experience within a consumer products marketing organization, preferably with products targeted to kids.
BA in marketing or related field required, MA preferred.
Resourceful; able to self-start and get things accomplished with minimal oversight.
Work effectively within a team environment.
Ability to work in a fast-paced environment and prioritize workload.
Highly organized and able to multitask.
Excellent written and oral communication skills.
Have a positive “can do” attitude.
Proven track record of success in marketing roles.
Ideally, have experience in the toy or sporting goods industry or working in an industry that markets to retailers such as Target, Wal-Mart, and Amazon.
Our *
Health and * Medical, dental, vision, disability, life & accident insurance and employee assistance program.
* 401K matching, pre-tax spending accounts, and employee discount programs.
** JAKKS Pacific offers a competitive salary. Compensation for this role is commensurate with experience, qualifications, location, and education and typically ranges from $75,000-$95,000.
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Title: Brand Manager
Company: Jakks Pacific
Location: Santa Monica, California, USA
Category: Marketing / Advertising / PR (Marketing Manager, Branding Specialist / Ambassador, Digital Marketing, Marketing Strategy)
