Overview
Brand Manager Jobs in Gurugram, Haryana, India at GradRight Inc.
Title: Brand Manager
Company: GradRight Inc.
Location: Gurugram, Haryana, India
GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the “right education” at the “right cost.” We aim to assist students in discovering their best fit universities and funding plans.
Our flagship product – FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$900 million in loan requests and successfully secured over US$150 million in loan approvals for more than 3000 students.
Our recently launched product – SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs.
GradRight’s core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.
Responsibilities
Strategic marketing:
1. Conceptualise and execute corporate brand development campaigns in different formats including events, webinars, conferences, new hybrid (online+offline) properties for different stakeholders like students and partner institutions.
2. Build a nuanced understanding of student-customers to inform the brand and marketing strategies
3. Build new marketing channels to build brand awareness and catalyze customer acquisition
Marketing:
1. Conceptialise and execute social media campaigns that are aligned to the larger brand strategy
2. Nurture the GradRight’s student-community network with value driven content and engagements in collaboration with influencers
3. Identify and onboard new influencers in collaboration with Community Managers
Cross-functional/product level marketing:
1. Anchor the marketing activities at a product level:
1.1. Craft and execute innovative campaigns that improves the brand development efforts for our partner universities on the SelectRight product
1.2. Craft and execute campaigns that enables partner lenders to build their brand on the FundRight product
1.3. Conceptualise and execute marketing ideas to build the VAS sales pipeline for the business
2. Support the Corporate PR efforts by engaging with media and audiences on public forums/events/conferences
