Overview
Brand Manager Jobs in Bucharest Metropolitan Area at Adecco
Title: Brand Manager
Company: Adecco
Location: Bucharest Metropolitan Area
The Professional Placement & Executive Search division of Adecco Romania is currently looking for his client, a Brand Manager, based in Bucharest.
JOB PURPOSE
Implements the brand strategy for the assigned brand in order to ensure value and volume market share growth and profitability, in line with company strategy.
KEY RESPONSIBILITIES
Consumer at the center
• Uses research and other sources of information to regularly monitor consumer behavior at all
relevant consumer touch points, including the POP;
• Generates relevant consumer insights that are applied to the brand as drivers of commercial
advantage or brand building differentiation;
• Initiates any research aimed at better understanding the consumer (social behavior, shopping
behavior, ad analysis, etc.) or in regards to media market developments and trends, together with
responsible teams (CMI, Media);
• Makes regular market visits in order to stay in touch with market reality.
Integrated Commercial Planning
• Ensures all those working with the brand are well informed of consumer insights and incorporate
these into their strategies and plans;
• Collaborates with trade marketing team in order to monitor brand pricing strategy for own brand
and those of the competition;
• Ensures all agreed brand initiatives from the trade calendar are implemented in time and in full.
Brand Strategy
• Manages the assigned brand within category context;
• Aligns to the long term vision and strategy, short term plans and activations for the allocated
brand, in order to support the approved brand vision;
• Ensures brand activities effectively address consumer, shopper / on-trade consumer and
customer purchase drivers, working together to deliver the brand objectives as outlined in the
Brand Strategy;
• Consistently uses the most efficient mix of Through the Line marketing activities, taking into
consideration their cost/benefit;
• Monitors brands performance compared to targets set and proposes corrective actions to Group
Brand Manager;
• Ensures the right implementation of brand identity guidelines and all aspects of brand
communication (inside and outside the company);
• Ensures brand activities effectively address consumer, shopper / on-trade consumer and
customer purchase drivers, working together to deliver the brand objectives as outlined in the
Brand Strategy;
• Consistently uses the most efficient mix of Through the Line marketing activities, taking into
consideration their cost/benefit;
• Monitors brands performance compared to targets set and proposes corrective actions to Group
Brand Manager.
Brand Profitability
• Monitors the budgets set for the allocated brand, while ensuring that expenses are kept within the set limits;
• Keeps track of all expenses on brand budget and informs the Group Brand Manager regarding
any deviation;
• Monitors brand profitability and proposes/ stimulates actions for improvement
RTM & Channel Understanding
• Recognizes the strengths and restrictions of different Route to Market options in reaching
consumers
• Demonstrates an understanding of channel segmentation and the role of different channels in
Brand Strategy and activation
Candidate Profile
• Experience in Marketing/Trade Marketing – minimum 3 years
• Proven Project Management skills
• Excellent communication skills
• Ability to coordinate work teams
• English Language proficiency: fluent
