Overview
Brand Manager at DR Congo Jobs in Mumbai, Maharashtra, India at Food Company
About Company :
Our client is Group of Companies – Agro Processing, Meat Processing / Food Processing in DR Congo.
Position : Â Brand Manager
Job Location
: Â Lubumbashi (DR Congo)
Roles & Responsibilities
:
The
purpose
of this role is to ensure :
– Design the strategy and make the brand plan for Fresh business.
Monitor strategy implementation and execution by the front line Sales team.
Strategic initiatives in terms of extension to the existing products – end to end coordination from identification to launch of new products.
Strategy Buillding
Existing product
Develop brand planfor fiscal yearencompassing: strategy, targetaudience, tools and activities, sales &promotional budget,
promotional materials,
communication
strategy &key message; propose price correction if required; propose market share and sales target. Maintain records – Brand Dossier/ Brand Development Register
New Products
Ideation/ Identification:
Evaluate business opportunities of given segment through market study(market size, growth, source of business, gaps, pricing, competitor activities, key
promotion
channels); conceptualize product launch strategy in terms of positioning and
communication
strategy, pricing/target audience, start up locations, promoting teams, marketing activities, expense budget, targets (sales, % market share). Maintain records – Brand Dossier/ Brand Development Register
2.
Execution of Marketing Strategy –
Communication
materials etc.
Prepare POSand
Communication
materials – Strategy book,Visual aid, leaflets, booklets, reprints,
Merchandising
tools, presentations. Ensure timely delivery of same to the front line Sales team.
3.
Execution of Marketing Strategy
Conducting periodic surveysto get the pulse of the market, collate information and provide critical inputsfrom Marketing and
Branding sideto improve product segmentation, creating new segment and be a First movein the segment based on market requirement.
4.
Reviews, assessment and backend
Weekly analysis of sales data(Sales, market share,% growth), Salesvs Spend analysis, Stock, product availability analysis, Activity implementation and efficacy analysis
Field work (min3 days a week)- recordobservation, feedback.
BASED ON ABOVE – Revise actionand marketing plans,coordinate execution of pending points,make changes in
communication
strategy
5.
Team development
Goal setting, periodic performance review, mentoring/coaching team member; closely work and follow up with HR on new recruitments and internal talent development; provide training to team memberon new processes when required, maximize retention and performance of team members
Key Interactions within and outside the organization
Qualifications
Qualification :
Graduate + MBA
Experience : 10-15 years in developing Brand strategies, campaigns, marketing strategy and brand positioning to build equity and brand affinity.
Overseas working experience would be preferred.
Experience working in Food Processing Companies  preferably Non Vegetarian Food.
Contact :
Rina Arun
Whatsapp :
Email :
Title: Brand Manager at DR Congo
Company: Food Company
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR
