Overview
Brand Manager – Concrete and MEP Solutions Jobs in UK at Stanley Black & Decker, Inc.
Brand Manager – Concrete and MEP (mechanical, electrical, plumbing) Solutions
Location:
UK, 100% remote
Purpose
of Position To be the Brand Manager for DEWALT, focusing on the ownership of core Power Tool and HTAS categories through our new solution-led approach. The candidate will be responsible for managing all campaigns, NPD content, and brand strategy for the Concrete and MEP segments. They will be joining a high-performing marketing team for the biggest and fastest-growing brand within the SBD portfolio.
We are looking for a candidate who can grow within the marketing organization and become a future marketing leader. They will work closely with global marketing teams to build out the campaign messaging, feeding in the correct insights whilst then developing EMEA-ANZ relevant content and campaign assets. The candidate will be responsible for managing 4 key categories and all new product content associated with them.
Their responsibility will entail building assets, media plans, and creative executions with key partners across the organization. They will be a key success factor in rolling out the new solution-based strategy for key focus categories. They will be responsible for working with all EMEA-ANZ regions on the correct execution and building out the relevant marketing materials required for DEWALT to be leaders in key solutions.
Manger the development of new products through the Go To Market process, from insight to execution (including
budget management
, supplier briefings, project proposal and relationships with internal & external stakeholders) As a guardian of our brand, you must ensure an end-user focus remains at the forefront of everything we do. This will require navigating internal challenges to ensure we always do the right thing for our end user.
The Job (responsibilities):
Be the campaign and marketing lead for the Concrete and MEP segment Create and develop campaign and content briefs Build out media briefs and own relevant media budget Feed into media plans at the local level and ensure they are meeting brand and commercial objectives Develop and create campaign content Gain buy-in from local markets for executing the campaign Build all media assets for campaigns Understand and identify reporting capabilities and learning plans with digital marketing teams Develop insights capabilities for your categories Own NPD Development for their categories as well as sub-brands such as Perform and Protect.
Develop launch packs and assets for all NPI’s Create the appropriate marketing materials to help convert concrete, plumbing, and mechanical trades. Communicate frequently to regional teams, so they are aware of the available assets and can build effective plans. Own and develop launch packages to support NPD launches. Includes online & offline assets (Photography, video, e-Comm content, email, website, social media, POS,
merchandising
and retailer-specific assets) Own the launch window process with the product team This includes PIM/DAM ownership Contribute to the best possible execution of current year plans, with clear measures for success, and post-activity analysis Day-to-day management of relevant agencies Monitor competitor marketing activity (NPD launches, advertising, consumer promotions) Be the marketing lead for your categories for the  strategy plan development Work with region…
Title: Brand Manager – Concrete and MEP Solutions
Company: Stanley Black & Decker, Inc.
Location: UK
Category: Marketing / Advertising / PR
