Overview
Brand Manager – Extended Stay Lodging Jobs in Remote at BWH Hotels
Join the Vinnie Mac Team & Transform Restoration Businesses Online
At Vinnie Mac, we don’t just market water damage restoration companies – we transform their digital presence and flood them with qualified leads (pun absolutely intended). Our growing team needs an exceptional SEO Manager who can dive deep into strategy while keeping our specialists swimming in the right direction.
100% REMOTE POSITION: Work from anywhere while delivering exceptional results!
Who We’re Looking For: We need someone who understands that SEO isn’t just about algorithms and keywords – it’s about helping real restoration businesses help real people with water damage emergencies. If you get genuine satisfaction from seeing a client’s business grow because of your work, we want to talk to you.
Phone Calls = Success: At Vinnie Mac, we know the truth about water damage restoration marketing – rankings, traffic, and impressions are meaningless if the phone isn’t ringing. Our clients don’t pay bills with keyword rankings; they need actual customers calling for emergency services. You’ll need to build strategies that prioritize driving quality phone calls above all other metrics, using traditional SEO KPIs merely as stepping stones toward this ultimate goal.
Local Map Pack Domination: You understand that in the water damage restoration space, showing up in Google Maps is often the difference between business success and failure. When someone has water pouring through their ceiling at 2AM, they’re searching for immediate help nearby – not reading blog posts. Your strategies must prioritize local SEO mastery that puts our clients at the top of those crucial map results.
AI-Forward Approach: We’re looking for someone who embraces AI tools and technologies to accelerate results. You should be comfortable implementing and guiding the team on AI-powered keyword research, content optimization, competitor analysis, and reporting to deliver faster, more impactful outcomes for our clients.
Fair Warning: If you’re an SEO diva who thinks technical knowledge makes you superior to everyone else, this isn’t your place. We’re building a collaborative team of passionate marketers who check their egos at the door.
What You’ll Be Doing:
Leading Our SEO Squad – Guide our launch and ongoing SEO specialists while collaborating with our content team
Call-Driven Strategy Development – Create SEO approaches that prioritize phone call generation above all other metrics
Call Tracking Implementation – Ensure proper attribution and tracking of calls from various search channels
Google Maps Optimization – Master local pack rankings through GBP optimization, citation building, review management, and local content strategies
CTA Optimization – Refine website elements to maximize call conversions from search traffic
AI Implementation – Leverage cutting-edge AI tools to streamline workflows and uncover new opportunities
Keyword Research Mastery – Focus on high commercial intent terms that drive emergency calls, not just informational searches
Technical Problem-Solving – Identify and fix technical SEO roadblocks with emphasis on mobile call functionality
Content Optimization – Ensure website content drives urgent action and phone calls
Link-Building Campaigns – Direct efforts to build authority in the restoration space with focus on local relevance
Performance Reporting – Track and communicate meaningful metrics that connect directly to call volume and quality
What You’ll Need:
Proven SEO Leadership – Experience managing SEO teams and strategies that deliver measurable call volume results
Call Tracking Experience – Familiarity with call tracking systems and attribution models
Local SEO Mastery – Deep understanding of Google Maps optimization, GBP management, and what it takes to win the local pack
AI Proficiency – Experience with AI tools for SEO and ability to stay ahead of this rapidly evolving technology
Current SEO Knowledge – Deep understanding of how search works today (not just what worked 3 years ago)
Technical Skills – Working knowledge of HTML/CSS and technical SEO fundamentals
Tool Proficiency – Experience with AHREFS, Screaming Frog, SEMrush, Google Analytics, GBP Insights, and call tracking platforms
Strong Communication – Ability to explain complex SEO concepts in simple terms to both team members and clients
Leadership Ability – Experience guiding remote teams to their best performance
Analytical Thinking – Ability to connect SEO activities directly to phone call outcomes
Why Vinnie Mac?
Fast-growing agency with room for advancement
100% remote work environment
401K Matching
2 Weeks Paid Time Off + Paid Holidays
Fun, collaborative culture where results and teamwork are celebrated
Opportunity to make a real difference for restoration businesses
Cutting-edge approach that embraces the latest AI technologies
Is This You? Don’t wait – apply today and help us make waves in the restoration marketing world!
Job Type: Full-time
Pay: $60,000.00 – $75,000.00 per year
Benefits:
401(k)
401(k) matching
Paid time off
Parental leave
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Have you worked in a marketing agency setting before? If so, example your role.
How do you think AI will impact SEO in 2025?
What are 3 of the most important factors in Google Maps SEO rankings in 2025?
How do you measure success in your SEO strategy?
Explain your SEO strategy and approach in 2025
Did you use AI to help you answer the above questions… be honest
Experience:
SEO: 4 years (Required)
Work Location: Remote
Title: Brand Manager – Extended Stay Lodging
Company: BWH Hotels
Location: Remote
