Overview
Brand Marketing Associate – Mina Jobs in Mississauga, Ontario, Canada at Maple Leaf Foods Inc.
The Opportunity:
Join adynamicteam representing the #1 Halal brand in Canada:
Mina as well as new up and coming South Asian brand, whererespect,collaboration, and growth are at the core of everything we do. This role offers aunique opportunityto celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand. As a Brand Marketing Associate, you will play a critical role in shaping the brand’s narrative and future.
You’ll bring a passion for storytelling and consumer-focused marketing, paired with a strategic,results-drivenmindset to deliver meaningful, profitable growth. This is your chance to work on culturally significant and leading these brands blending authenticity withinnovation. Your work will focus on brand stewardship, strategy development,impactfulcommunications, and leveraging analytics to make data-informed decisions, all while championing the values of Halal and South Asian communities.
Any MLF team member interested in being considered for this role are encouraged to apply online by December 23. Applications received beyond that date are not guaranteed consideration.
Snapshot of a Day-in-the-Life:
Brand stewardship
Brand communications
Digital and social content creation
Shopper marketing
Packaging design
Brand analytics and measurement (Nielsen, shipments,communicationKPIs)
Brand development progression (share/sales/profit) across multiple categories and channels
Brand planning rhythms
Collaborationwith category marketing teams
Budget management
More details about the role:
Proudly act as brand steward for brands, ensuring all articulations (360communication, media, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards.
Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand. You’ll designimpactfulinitiatives, host engaging events, and build partnerships that celebratecultural diversityand create a sense of belonging.
Work with various leading agency teams to develop breakthrough consumer communications and media plans from ideation to launch, while collaborating with all key internal and external stakeholders to achieve alignment.
Lead, develop and manage digital and social content creation & approvals for your brands online channels, along with scheduling and analytics.
Co-creation of shopper marketing programs (both national and ASPs) to ensure your brand is executed with excellence, balancing brand authenticity and ability to plug-in to customer strategies.
Own the briefing and execution of all packaging design projects for existing & new products, ensuring brand consistency, with design and claimsoptimizationacross multiple categories and/or sub-brands.
Understand brand analytics and measurement (Nielsen, shipments, communications KPIs) to gather insights to drive recommendations for the brand moving forward,inclusiveof brand campaign post-mortems.
Support brand development share/sales/profit progression across multiple categories and channels,inclusiveof supporting annual brand planning rhythms (i.e., Key Issues, Key Strategies, annual brand priorities).
Liaise with Maple Leaf Foods Category Marketing teams to ensure clear understanding of category issues/needs to deliver plans that answer the brief.
Ongoing planning andbudget managementand strategy to ensure timely spend with optimized ROI.
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Title: Brand Marketing Associate – Mina
Company: Maple Leaf Foods Inc.
Location: Mississauga, Ontario, Canada
Category: Marketing / Advertising / PR
