Overview
Brand Marketing Specialist Jobs in Sheldon, IA at Maintainer Corp of Iowa
The Commercial Partner Marketing Coordinator is responsible for leading the development of high-visibility and impactful assets, including Vertical Content, Direct Mail, Channel Enablement, and other content for our North America business partners, overseeing the full asset lifecycle from collecting the market needs and ideation on the type of asset to creation and distribution amongst partners. The ideal candidate will drive program management efforts, ensuring seamless execution from concept to execution. The role requires strong communication, as you’ll be expected to frequently collaborate with numerous cross-functional stakeholders, such as Business Development, Market Category, Worldwide Marketing, and Legal.
Responsibilities:
Asset development and management for North America Office Print, overseeing full asset lifecycle from creation to deployment
Regularly maintain assets by following new product introduction to incorporate new devices while phasing out their predecessors.
Program Management to ensure that plans are seen through from concept to installation.
Act as a key liaison between Worldwide Marketing and Category teams, facilitating the localization and adaptation of global assets for the North American market.
Design and distribute newsletters to communicate the latest sales and marketing collateral to partners.
Manage market messaging adjustments, leveraging market insights and packaging strategies for retail
Maintain comprehensive asset trackers to monitor the receipt and distribution of marketing collateral from the global teams.
Maintain Partner experience by ensuring the necessary sales and marketing materials are readily available
Qualifications:
Knowledge of marketing principles, practices, tactics and digital marketing ecosystem.
Knowledge of digital advertising platforms (media, social, e-commerce) and customer journeys.
Familiarity with asset development and creative/production agency supervision.
Cross-functional collaboration skills and ability to work with multiple stakeholders to bring them together to achieve one goal.
Knowledge of the printing category is a plus.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
Knowledge & Skills
Analytics
Commercial Marketing
Business To Business
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
Responds to moderately complex issues within established guidelines.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $82,800 to $125,050 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
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Title: Brand Marketing Specialist
Company: Maintainer Corp of Iowa
Location: Sheldon, IA
