Overview
Brand Marketing Trainee, Distribution & Networks – Summer/ Fall 2025 Jobs in Miami, FL at Sony Pictures Entertainment, Inc.
Responsibilities include, but are not limited to:
Develop strategy and oversee execution of all digital marketing campaigns to drive incremental website traffic, conversion, engagement and growth including managing online advertising, search engine optimization (SEO) and search engine marketing (SEM), content marketing, remarketing, display, search and email.
Develop and continually enhance the comprehensive digital customer journey of a customer from awareness, engagement/evaluation, purchase, through post-purchase and advocacy.
Partner with internal teams including Project Management, Technology and business lines as well as external digital agencies and business partners to drive new traffic acquisition and increase customer engagement and conversion.
Oversee company website design, development and optimization that compliments business and marketing objectives to drive results.
Oversee the performance, optimization and reporting and metrics of digital marketing and advertising, develop strategies for targeting, segmentation to reach new markets.
Requirements:
Required Skills:
Experience with running paid and building organic online advertising campaigns through SEO, content marketing, display advertising and search marketing.
Experience in identifying target areas, user groups, personas and customer journeys.
Experience with data-driven analytics, attribution and optimization of marketing plans.
Experience utilizing metric and analytics tools (Google Analytics, Google Tag Manager, etc.).
High level technical knowledge of coding design and configuration (HTML, etc.).
Experience in communicating and delivering digital marketing solutions across different lines of business and to organizational roles including senior management.
Required Experience:
Bachelor’s degree in communications, marketing or a related discipline.
Minimum of 7 years of experience in digital marketing including lead generation and analytics.
Preferred Experience:
Previous experience in the development and implementation of digital marketing/media campaigns in Financial Services is preferred.
Title: Brand Marketing Trainee, Distribution & Networks – Summer/ Fall 2025
Company: Sony Pictures Entertainment, Inc.
Location: Miami, FL
