Overview
Brand Strategy Intern Jobs in Charlotte, NC at Krispy Kreme
Title: Brand Strategy Intern
Company: Krispy Kreme
Location: Charlotte, NC
It’s the sweetest time of year again here at Krispy Kreme! Our10-week internship(May 27th – August 1st) is designed for students looking to make full use of their talents through a hands-on work experience. During your internship, you will tackle meaningful projects that leave a lasting impact on our organization. This paid internship is a fantastic opportunity for someone eager to unleash their creativity, work in an amazing hybrid-friendly office in South End Charlotte, and learn from the Most Loved Sweet Treat Brand. You’ll also get the chance to contribute to asweetgroup project where you’ll create your very own limited time offer collection!
Krispy Kreme’sBrand Strategy Internwill lead multiple projects designed to drive growth through enhanced content, improved process development, and new door expansion.
A TASTE OF WHAT YOU WILL BE DOING:
Develop go-to-market strategies and briefs for new store openings, market expansions, and more.
Complete a Fundraising program audit with recommended improvements, including creative, web improvements, and partnership opportunities.
Assist with New Store Opening and Market Expansion tasks and execution.
Develop a Local Marketing Playbook and turnkey LSM assets to support local teams.
Gift card research and program development, including a competitive audit.
Merchandising Competitive Audit and Holiday 2025 Recommendation
YOUR RECIPE FOR SUCCESS:
Rising Junior, Senior, or graduate student in Marketing, Business Management, Communication, or similar areas of study.
Demonstrated experience in successful project management.
Skill in managing marketing campaign processes.
Strong knowledge of Excel, PowerPoint, Word, etc.
Strong analytical mindset.
Strong communication skills (written & oral) with attention to detail.
Proven ability to execute multiple projects simultaneously.
Ability to engage and work with cross-functional partners across the organization.
Ability to interface comfortably and effectively across multiple levels of the organization.
Strong organizational skills with the ability to manage multiple tasks, shift priorities, work under tight timelines, and react quickly to take advantage of real-time opportunities.
Ability to efficiently work in a hybrid (remote and in-office) environment.
And of course… LOVE DOUGHNUTS!
WHY KRISPY KREME?
At Krispy Kreme, we focus on Loving Our People, Communities, and Planet.
Loving Our People:
Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
Loving Our Communities:
At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
In 2022, we…
