Branding and Marketing Manager

Overview

Branding and Marketing Manager Jobs in Delhi, India at Orbis Systems

Job Summary:

We are looking for a

dynamic

and

results-oriented

Branding and Marketing Manager to join Orbis Systems. The successful candidate will be responsible for developing and executing branding strategies that strengthen our market presence and drive business growth. The role requires a deep understanding of brand building in solution businesses, marketing processes, and strong coordination skills with internal stakeholders and vendors.

Key Responsibilities:

Strategic Brand Building:  Develop and implement long-term branding and marketing strategies specifically designed for B2B and solution businesses. Focus on market positioning, competitive advantage, and aligning branding initiatives with overall business objectives.

Marketing Strategy:  Lead the creation and execution of comprehensive marketing plans, including digital marketing campaigns, content strategies, and offline branding initiatives.

Content Creation:  Create compelling content for presentations, digital platforms, and marketing materials. Oversee content development by vendors and ensure alignment with brand standards.

Stakeholder Coordination:  Work closely with internal teams, including sales and technical support, to ensure consistent messaging and coordinated branding efforts. Manage vendor relationships effectively to execute branding campaigns.

Data Analysis and Reporting:  Track and analyze the performance of branding initiatives using tools like Google Analytics and social media metrics to optimize strategies.

Market Research:  Stay informed about industry trends, competitor activities, and customer behavior to make data-driven branding decisions.

Key Requirements:

Strong proficiency in creating PowerPoint presentations for internal stakeholders, designing templates, creating product datasheets, and developing brochures.

Excellent soft skills, including

collaboration

, creativity,

effective communication

, and the ability to translate technical information into engaging content.

Experience in technical content writing for products, creating presentations, and supporting other projects as needed.

Ability to work twice a week to support the US subsidiary, ensuring seamless coordination and

collaboration

.

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

Minimum of 5 years of experience in branding and marketing within a B2B or solution sales environment. Candidates must have prior B2B experience and an MBA degree.

Proven expertise in brand strategy development and content creation.

Proficiency in digital marketing tools, including Google Analytics, SEO tools, and social media platforms.

Excellent

communication

and

project management

skills.

Desired Personality Traits:

Creative, strategic, and analytical mindset with strong

strategic planning

abilities.

Independent, proactive, and

results-oriented

.

Strong coordination and networking abilities.

Adaptability

in

fast-paced

environments.

Title: Branding and Marketing Manager

Company: Orbis Systems

Location: Delhi, India

Category: Marketing / Advertising / PR (Digital Marketing, Marketing Strategy, Marketing Manager, Branding Specialist / Ambassador)