Business Consultant, Digital Marketing

Overview

Business Consultant, Digital Marketing Jobs in Delhi, India at Adecco

Hi .

We are looking for Business consultant with Customer Data

Basic SQL Experience is must

Remote

– 7+ years of experience in a background with data specifically on marketing data and has experience with integrating marketing customer data within a customer data platform.

– Good experience in customer data platform (CDP) and integrations.

– Strong experience in handling technical documentation and requirements gathering.

– Familiarity with data modeling within marketing CDP and Sequel experience

– The candidate should be flexible to work in extended hours

– Work Location :

Remote.

 Responsible for finalizing on the use cases and provide analytics on Incremental revenue generation for Customer Data Platform (Blueconic).  Developed customer analytics/behavior reports to answer customer analytics business questions leveraging our CDP and Big Query (cross-functional)  Provide insights and recommendations to optimize current marketing investments; lead efforts related to sales and margin impacts of marketing activities/campaigns; recommend areas of

optimization

opportunities.

 Responsible for Customer, marketing & campaign analysis in order to drive business growth opportunities and optimize marketing investments.  Implemented customer segmentation strategies resulting in targeted marketing campaigns and 10% increase in

customer retention

.  Continuously assessed the performance of the CDP and recommend improvements or new features that can drive better

customer engagement

or business outcomes.  Unified multiple systems AS400, SQL Server, Netezza, Oracle, CDP, Snowflake into a single platform of Google Cloud (GBQ) enhancing synergy which led to a 20% increase in retrieval speed using Airflow, DAG, Python and SQL/PLSQL and Power BI.

 Boosted revenue from $25 million to $200 million by optimizing marketing strategies, enhancing user experience, and increasing conversion rates through data analytics  Created A/B Testing Platform and Processes which is a core competency of eCommerce to drive

optimization

and customer experience on the website.  Develop BI strategies and roadmaps aligned with organizational goals, ensuring the effective use of Cognos Analytics for decision-making.

 Implemented Google Analytics Tracking Platform which has become a key pillar of supporting ECommerce business growth.  Created A/B Testing Platform and Processes which is a core competency of eCommerce to drive

optimization

and customer experience on the website.  Developed Key KPI (Orders, Sales, Conversion Rate, AOV, CPS,ROAS,GPM,AAV) dashboards

Title: Business Consultant, Digital Marketing

Company: Adecco

Location: Delhi, India

Category: IT/Tech, Marketing / Advertising / PR