Overview
Business Development and Marketing Specialist Jobs in Saint Paul, MN at Grazzini Brothers and Company
Company Overview: Saranoni is a luxury blanket and gifts company dedicated to creating high-quality, ultra-soft, and thoughtfully designed products that bring warmth and comfort to every home. Our mission is to craft meaningful, long-lasting gifts that enhance everyday moments. As a direct-to-consumer (DTC) brand, we prioritize quality, customer experience, and innovation in everything we do.
Position Overview: Saranoni is seeking an experienced and strategic Marketing Manager to lead brand growth and marketing initiatives. This role requires a visionary leader with experience in consumer goods marketing, social and influencer strategy, and brand development. The Marketing Manager will be responsible for crafting and executing a comprehensive marketing strategy, creating and leading a high-performing team, and ensuring brand consistency across all channels. This role emphasizes data-driven decision-making, customer acquisition, and cross-functional collaboration to achieve ambitious company growth goals.
Key Responsibilities:
Strategic Planning: Develop and implement integrated marketing strategies that align with business growth objectives and customer insights.
Brand Positioning: Enhance the Saranoni brand identity and story, ensuring consistency across all marketing and communication channels.
Team Leadership: Lead, mentor, and inspire the marketing team to drive creativity, engagement, and results.
Content & Campaign Oversight: Oversee the creation and execution of compelling content across social media, email, blog, website, and traditional media.
Increase Organic Traffic: Use data and experience to experiment with different methods to grow organic traffic.
Customer Growth & Retention: Develop targeted acquisition campaigns and loyalty initiatives to drive customer growth and long-term engagement.
Influencer & Partnership Marketing: Identify and manage influencer relationships, brand collaborations, and strategic partnerships to amplify reach.
Market & Performance Analysis: Leverage data analytics to measure marketing performance, identify trends, and refine strategies.
Product & Campaign Launches: Collaborate with product development to successfully introduce new collections and seasonal promotions.
Budget Management: Manage and allocate the marketing budget effectively to maximize return on investment.
Qualifications & Experience:
3+ years of marketing leadership experience, preferably in consumer goods where ecommerce was the primary focus.
Proven ability to develop and execute marketing strategies that drive revenue and brand growth.
Strong expertise in social media, influencer marketing, and content creation.
Experience in IG, FB, TikTok, Pinterest, and Influencer growth and strategy.
Strong analytical and data-driven decision-making skills.
Background in traditional marketing and advertising methods is a plus.
Excellent communication, leadership, and collaboration skills.
Ability to work in a small company and wear many hats.
Job located in Logan, Utah.
Benefits:
Competitive salary
Health, dental, and vision insurance plans
Paid time off
Employee discounts
Professional development opportunities
Collaborative and creative work environment.
Application Process: Interested candidates are invited to submit their resume and cover letter (answering the below questions), to [email protected] with the subject line “Marketing Manager Application – [Your Name].”
1. What skills and job experiences do you feel you have that would contribute to this position?
2. Why do you feel you would be a good fit for our team/brand?
3. What are your salary expectations?
4. If you were hired for this position, when would be your earliest start date?
Applications will be reviewed on a rolling basis until the position is filled.
Saranoni is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Benefits:
Health insurance
Paid time off
Experience:
Marketing/Social Media management: 3 years (Required)
Ability to Commute:
Logan, UT 84321 (Required)
Ability to Relocate:
Logan, UT 84321: Relocate before starting work (Required)
Work Location: In person
Title: Business Development and Marketing Specialist
Company: Grazzini Brothers and Company
Location: Saint Paul, MN
