Overview
Business Innovation Lead Jobs in Modesto, CA at GALLO
Title: Business Innovation Lead
Company: GALLO
Location: Modesto, CA
Gallo Privacy PolicyWhy Gallo?With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today!Our Brands. Your Future.SummaryBusiness minded visionary that partners with Creative Lead to build innovation pipeline of emerging commercial brands and products. Makes sound business decisions and optimizes resources, managing complex and challenging innovation projects. Prioritizes quality throughout the innovation process. Works collaboratively with internal and external partners to identify, evaluate, and pursue complex and challenging new opportunities that are value added to the enterprise.
Essential Functions
Collaborate with Creative Lead to develop and own new brand development charters.
Drives projects using the principles of brand development.
Establishes and manages all project timelines and milestones.
Partner with the In-Market Learning Team to develop a strong understanding of Commerce, Customer Development, Distributor Management and Sales Planning.
Develops a comprehensive understanding of the category (brands, trends, consumers, distributor, and retailer POVs).
Partner with Insights, In-Market and Concept Lead to define the core consumption audience for each charter and develop deep empathy for the consumer through direct interaction and research.
Co-creates new brands with Creative Lead through disciplined thinking at each step and adhering to brand development process from charter development to brand conception to in-market test and consumer adoption.
Identifies opportunities to refine the brand development process.
Contributes to the development of the Brand Strategic Positioning (BSP) and Brand Universe.
Systematically maps the brand adoption process and go to market, identifies challenges and potential barriers.
Dismantle challenges into feasible problem statements and drives communication developments for the go to market plan.
Collaborate with the product owner to drive and guide cross functional teams through execution of the brand through production.
Partners with PISO, product development, winemaking and winegrowing to ensure early collaboration on liquid point of view as the brand is being developed and ensure product and concept fit.
Use knowledge of the category, consumer and input from the in-market team to create product briefs, and refines product briefs with stakeholders’ input.
Communicates consumer product needs effectively to the winemaking team and stays closely connected with the liquid development team throughout development.
Engages the product development and winemaking teams on in-market learning and provides direction on refinements and pivots needed.
Owns the financial model for the project and optimizes throughout the development and go to market process. Owns and manages Brand Development and A&P budgets.
Consults with Insights Lead to develop objectives for research that generates compelling and actionable insights and a robust understanding of the needs and values of the hypothesized target audience(s).
Incorporates consumer learning, category and competitive understanding to identify branding space(s) that chartered projects can occupy.
Collaborates with Creative Lead on the creative ideation process and briefs internal and external agencies for creative territories, identity design, and name generation.
Supports In-Market learning team with in demand planning and long-term forecasting.
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