Overview
BuzzBallz Brand Director Jobs in Louisville, Kentucky, USA at Sazerac Company
Job Description
/Responsibilities The Brand Director, Buzz Ballz is responsible for driving the global expansion and growth of Buzz Ballz as the next billion-dollar brand. This role encompasses global strategy, long-term volume objectives, and achieving brand contribution targets. The Brand Director oversees the development of brand plans, annual activation initiatives, and new business development (NBD), while ensuring
cross-functional collaboration
with key teams including Sales, Trade Marketing, BI, DCOE, Operations, Finance, and Compliance.
A key aspect of this role is building and retaining a high-performing team aligned with Sazerac’s culture.
This role demands a visionary leader with strong strategic, operational, and interpersonal skills who can drive global brand success while fostering a
collaborative
and
innovative
culture.
Key Responsibilities
Strategic Leadership
and Planning Develop and execute global strategies to achieve long-term volume and contribution goals.
Create brand plans, activation initiatives, and NBD strategies to support brand growth.
Prioritize country and state-level resources and efforts to meet brand objectives.
Lead the strategic brand planning process, including marketing, packaging, pricing, and consumer targeting.
Performance and Accountability Utilize PDS (Performance Development System) to drive personal and
team development
.
Conduct regular performance reviews, skill evaluations, and set measurable progress goals.
Monitor BCSPs, KPIs, and performance metrics, ensuring consistent execution and timely course corrections.
Budgeting and
Resource Allocation
Develop annual budgets for US and global markets.
Oversee marketing plans, pricing strategies, channel tactics, and consumer
communication
initiatives to meet brand objectives.
Marketing and Consumer Engagement Lead consumer-focused brand positioning efforts.
Drive development of
communication
and activation plans that build awareness and affinity.
Collaborate with agencies for strategic brand plans, media buys, POS design, and promotional efforts.
Engage PR and experiential agencies to enhance visibility and influencer engagement.
New Business Development (NBD)
Identify and prioritize opportunities for incremental volume, revenue, and profit growth.
Lead the end-to-end development and execution of NBD projects, ensuring on-time and on-budget delivery.
Address consumer problems to inform product development and positioning.
Team Development
and
Leadership
Foster a culture of fairness,
respect
, and motivation within global teams.
Cultivate consistency in
company culture
across
diverse
geographies.
Coach and mentor high-potential talent to build a strong bench of future leaders.
Competitive Intelligence and Brand Development Lead research efforts to identify and capitalize on global brand opportunities.
Drive strategies that connect Sazerac brands to consumers and build loyalty.
Team and
Project Management
Establish clear priorities and define team roles for success.
Monitor team progress and ensure alignment with brand objectives.
Qualifications/Requirements To be successful in the role, you’ll need …
Title: BuzzBallz Brand Director
Company: Sazerac Company
Location: Louisville, Kentucky, USA
Category: Management, Marketing / Advertising / PR
