Overview
Campaign Manager, Programmatic Jobs in New York, New York, USA at Zenith
Location: New York
Company description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
The Zenith Programmatic team is passionate about data and advocates for and trainscommunicationplanning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.
The Campaign Manager ownsstrategic planningand campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise inoptimizationstrategies and guidance on best practices related to clientcommunication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical andcommunication skills, and prior experience with bid management platforms and active campaignoptimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities
Effectively communicate digital strategies and rationale for tactical approaches for each campaign.
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
Oversight of larger and more strategic accounts and client relationships.
Develop, grow, and maintain relationships with AOD customers through exceptional client service.
Formulate proposals for new client opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
Partner with Analytics team on campaign measurement reporting and insights generation.
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
Work with media partners to ensure accurate platform implementation.
Troubleshoot issues on all pre-production and live campaigns.
Oversee campaign QA process.
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
Attend client meetings, as needed.
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Qualifications
Four-year college degree.
Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations.
Client-facing experience with the ability to identify risks and effectively manage t…
Title: Campaign Manager, Programmatic
Company: Zenith
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
