Overview
Campaign Manager/Retail Media Jobs in Hoboken, New Jersey, USA at 24 Seven
Position: Campaign Manager (Retail Media)
About the role:
As a Campaign Manager, you will own the execution, recognition, and delivery of sales revenue. The ideal candidate will have 2-4 years of professional experience with End-to-End Digital Media Campaign Management, Digital Media Planning, and managing a media mix of more than one platform and channel, especially in paid channels such as Display, Mobile, Social, Search, and Programmatic.
Day-to-day responsibilities:
Planning, executing, managing, and optimizing end-to-end campaigns.
Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response conversion] campaign tactics.
Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure the success of campaigns using internal analytics.
Maintaining and organizing campaign-specific materials in the team’s shared document repository.
Managing the day-to-day campaign maintenance including internal and external questions regarding accurate campaign implementation, pacing, and the performance of various campaigns.
Developing, growing, and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
Building and delivering media plans for new client opportunities using strategic insights and best practices.
Regularly consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities.
Minimum Qualifications:
2-3 years of professional end-to-end Digital Media Campaign Management experience with the following skills:
Retail media experience.
Experience with Media Planning, Building Media Plans, and a firm understanding of traditional and interactive media planning elements.
Experience with multiple digital media products and channels:
Social, Display, Mobile, Search, Paid, Programmatic, etc. Specifically, keyboard experience within Paid channels such as Display, Mobile, Social, Search, and Programmatic.
MUST BE ABLE TO COMMUTE INTO HOBOKEN, NJ 1-2x per week
#J-18808-Ljbffr
Title: Campaign Manager/Retail Media
Company: 24 Seven
Location: Hoboken, New Jersey, USA
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Advertising Manager, Marketing Strategy)
