Overview
Campaign Marketing Specialist Jobs in Canada at Swapcard
Title: Campaign Marketing Specialist
Company: Swapcard
Location: Canada
Our MissionSwapcard is the leading AI-powered event platform designed to drive revenue growth and foster meaningful connections at in-person and hybrid events. We recognize the importance of teamwork in successful events; that’s why Swapcard is fueled by a team of innovators who are passionate about helping organizers build future-proof events.
Our VisionAt Swapcard, we believe in the power of meaningful connections. This belief fuels our commitment to pioneering modern solutions that empower organizers to create engaging event experiences.
Guided by our commitment to excellence and collaboration, we aim to redefine the landscape of event technology, setting new standards for engagement, accessibility, and impact.
Our BeliefsAt Swapcard, diversity is at the core of our success. With 42 nationalities represented among our 180+ team members, we champion diversity as a catalyst for creativity, collaboration, and unparalleled innovation.
We believe that by embracing a multitude of backgrounds, cultures, and viewpoints, we can truly understand and cater to the needs of our global community of event organizers and participants.
Our full remote opportunities empower our team to thrive, no matter where they are in the world, fostering a culture of flexibility and inclusion.
As a Campaign Marketing Specialist at Swapcard, you will play a critical role in supporting our campaign strategy and execution from start to finish. Working alongside our marketing and sales teams, you will help bring campaigns to life by crafting engaging content and webinars that delight people worldwide.
We’re looking for someone with great storytelling, copywriting, and project management skills who can efficiently juggle multiple projects. If you’re tech-savvy, eager to learn, and ready to grow with us, we’d love to hear from you. Bonus points if you have experience with Account-Based Marketing, B2B marketing platforms, or AI tools.
The Role
Content Creation: Develop content for Swapcard’s campaigns in several short formats and channels, such as emails, landing pages, webinar scripts/slides, and social media posts
Campaign Execution: Support the ideation and implementation of multi-touch and multi-channel Account-based campaigns, focusing on continuous improvement
Team Collaboration: Work closely with all marketing team members, including content, product marketing, design, and events
Cross-functional Collaboration: Partner with teams across the organization to promote campaign adoption, particularly with the sales department
Webinar Coordination: Oversee webinar production, including content planning, speaker sourcing, training, setup, and execution
What are we looking for?
Experience: 2-5 years in B2B marketing
Language Skills: Impeccable English proficiency, with excellent spelling, grammar, and verbal communication skills
Get things done mindset: Action-biased, with the initiative and ability to gather resources needed to execute tasks and projects efficiently and effectively.
Project Management: Strong project and time management skills to handle multiple campaign elements, from creation to coordination and follow-up, while adhering to deadlines
Storytelling & Copywriting: Proven experience as a business copywriter with an adaptable tone, capable of creating engaging, structured content for emails, landing pages, and social media
Analytical Skills: Strong critical thinking and analytical skills to assess content perform…
