Overview
Category Insights & Strategy Manager – FMCG Food Brand Jobs in Buckinghamshire, England, UK at Tarsh & Partners Marketing Recruitment
Location: Buckinghamshire
Category Insights & Strategy Manager – FMCG Food Brand c.£55K plus £6K cash car allowance & bonus package West of London/
Flexible Working
TP436224
Exciting
opportunity with this £multi-billion global food manufacturer working on a portfolio of brands with a presence in markets across the world. We’re looking for a strong analytical and strategic thinker looking to take their next step in their already successful FMCG career.
[Hybrid working with 3 days/week office and 2 days/home]
Exciting
and
challenging
opportunity for smart insights & category specialist, with client-side and/or agency experience , to bring their drive, energy and commercial savvy to this
exciting
role with a major FMCG business, using strategic category & consumer/shopper insights (EPOS, consumer panel and store data) to identify future revenue growth streams for food brands with significant retail presence and a place in millions of cupboards across the UK.
You’ll also work alongside the brand marketing & NPD team, advising on NPD, new brand propositions and range extensions with a clear and compelling category, consumer & customer rationales and validations.
Key responsibilities include:
Insight Generation & Expertise:
Sharing industry trends, competitive landscapes and market intelligence with the UK business team, and EMEA and US teams where relevant Analysing market, consumer and shopper data and turning it into actionable Insights Building an in-depth understanding of shopper & consumer behaviour across key categories and channels/retailers Developing and sharing external strategic insight presentations with key retail partners to drive thought
leadership
and optimise industry credibility for the business Assisting with ad-hoc category, shopper & consumer research projects in conjunction with the consumer insight teams Category Vision & Strategy Co-creation of category vision and strategy for a portfolio of brands with over 200 SKUs across different categories Identifying category & brand growth opportunities aligned to business objectives and feeding into the long-term commercial planning process NPD &
Innovation
Projects Working in conjunction with consumer insight teams to agree and develop UK specific research & insight projects, based on market gaps and customer requests Leveraging category & consumer/shopper insights to co-create relevant NPD concepts which meet consumer and shopper needs and deliver incremental category growth Supporting the UK consumer brand team to manage
strategic planning
and build compelling brand & NPD sell-in stories for key retail customers Customer & Shopper Strategy Ensuring that channel and customer strategies are clearly identified and integrated into category & brand/NPD recommendations Building strong
collaborative partnerships
with category management and shopper marketing teams to secure mutually beneficial gains across all brands & categories Ensuring that brand/NPD initiatives are aligned to retailer launch windows where possible
Cross-functional Collaboration
Working cross-functionally with Category, Consumer Insight, Marketing, Shopper Marketing and Commercial teams to define and agree growth platforms and category strategies to deliver sustainable and profitable growth Building relationship with teams across the EMEA region and US HQ, to encourage sharing of relevant insights and initiat…
Title: Category Insights & Strategy Manager – FMCG Food Brand
Company: Tarsh & Partners Marketing Recruitment
Location: Buckinghamshire, England, UK
Category: Marketing / Advertising / PR, Business
