Overview
Channel Marketing Manager Jobs in New York City Metropolitan Area at Cyperus Group, Inc
Title: Channel Marketing Manager
Company: Cyperus Group, Inc
Location: New York City Metropolitan Area
Position:
Our Client is seeking a Channel Marketing Manager to join the growing Marketing & Communications team in its New York office, working closely with the Independent Broker Dealer sales team. This person will be responsible for marketing, brand building, and lead generation.
Responsibilities:
Design a data-driven marketing segmentation strategy using third-party data sets and internal insights to create effective marketing journeys that generate qualified leads.
Develop and execute multi-channel marketing programs across sales engagement, events, digital advertising, and PR targeting IBDs.
Collaborate with Sales to create impactful content and sales enablement strategies.
Develop expertise of the IBD marketplace, data providers and other marketing partnerships.
Drive product launch campaigns aligned with overarching marketing strategies.
Establish measurable marketing goals, produce ongoing reporting on campaign metrics.
Serve as a primary marketing contact for sales leadership.
Collaborate with marketing team – digital, editorial, and product – customizing outputs that resonate with your target audience and respect regional compliance sensitivities.
Requires:
Bachelor’s Degree in Marketing, Communications or related field PLUS 8+ years of related Marketing (Channel Marketing) experience within the Asset Management Industry.
Proven expertise in data analytics and digital marketing.
Able to translate complex financial concepts into compelling marketing narratives.
Outstanding project management and communication skills
Knowledge of alternatives investments is a big plus.
Experience building and tracking multi-channel marketing campaigns.
For immediate consideration, contact [email protected].
