Overview
Channel Marketing Manager Jobs in New York City Metropolitan Area at Abacus Group, LLC
Title: Channel Marketing Manager
Company: Abacus Group, LLC
Location: New York City Metropolitan Area
Our client is an asset management firm. They seek a Channel Marketing Manager to join their Manhattan, NY office.
Responsibilities
Develop and execute multi-channel marketing programs to build advisor relationships
Work with Sales to create impactful content and sales enablement strategies
Design a marketing segmentation strategy using third-party data sets and internal insights
Grow customer loyalty through programs focused on value-add and thought leadership
Build expertise of the IBD marketplace, data providers, and third-party marketing partnerships
Drive product launch campaigns aligned with overarching marketing strategies
Establish measurable marketing goals and produce ongoing reporting on campaign metrics
Act as a primary marketing contact for sales leadership, reporting to Channel Manager
Liaise with the marketing team to customize outputs that resonate with the target audience
Requirements
Bachelor’s degree in Marketing or Communications
5+ years of marketing experience
Financial services industry background
Proven expertise in data analytics and digital marketing
Affinity for working with a variety of marketing technology
Able to translate financial concepts into marketing narratives
Outstanding project management and communication skills
Experience managing multi-channel marketing campaigns
JobID: 47012
