Overview
Channel Marketing Manager, RIA Jobs in New York, New York, USA at VanEck
Location: New York
The Channel Marketing Manager, RIA is an important member of the Marketing team supporting Van Eck’s active and ETF businesses. The position’s primary responsibility is to develop and implement marketing strategies to reach RIA clients and prospects. The Channel Marketing Manager will be responsible for growing awareness of Van Eck models, private funds, and ETFs through content development, digital media, lead generation & engagement.
The position will also work strategically to support the Wirehouse advisors and Independent Broker Dealers, as needed. The position reports to the Director of FA/RIA Channel Marketing and works closely with product management and sales.
Essential Duties and Responsibilities:
Includes the following, other duties may be assigned as needed:
Provide growth recommendations to management and implement tactics to support the strategic direction of the channel
Develop high quality content and marketing campaigns targeted at RIAs that support sales objectives and fund focuses
Partner with Business Intelligence team to identify target audience (firms, email lists, etc.) and deliver high quality lead generation
Leverage Linked In for organic and paid campaigns to reach target audience
Partner with the RIA sales team to understand their needs and effectively communicate them with marketing management for prioritization
Strategically and tactically support the effort to reach and convert RIAs with
Generate high quality content in partnership with Product Management teams
Generate content for due diligence events, roadshows and conferences as needed
Manage distribution of quarterly sales newsletters, including writing the content and delivering timely results and takeaways
Track, analyze and provide strategic data-driven channel recommendations to management on a monthly basis
Measurement andoptimizationof content programs, including recommendations to influence and engage clients and prospects along all points in their buying journey
Collaborate and share team responsibilities withrespectto the editorial process, content publishing process and campaigns
Effectively and collaboratively use various marketing tools such as email, social, paid content, virtual events, and advertising to create a consistent client experience
Liaise with agency partners, freelance writers, and consultants as needed
Strategically and tactically support the FA channel, as needed
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Qualifications
Experience working with ETFs or experience working at an RIA
Strong knowledge of RIA channel
Deep understanding of Linked In and how to effectively target and market to prospects and clients
Superior written and interpersonalcommunication skills, with an expert’sattention to detailandquality assurance
Excellentproject managementand proven delivery skills
Ability to develop financial and KPI performance dashboards and measure success of marketing
Demonstrated success with integrating marketing initiatives around common goals and objectives
Experience in managing relationships with senior level stakeholders with the ability to inspire confidence ofsenior management
Ability to work in a deadline-driven environment with changing priorities; self-sufficient and motivated to excel; well-organized
Education and/or Experience
7-10 years of experience with ETF offerings in t…
Title: Channel Marketing Manager, RIA
Company: VanEck
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Sales
