Overview
Chief Marketing Officer Jobs in Manchester, England, UK at ApprovalMax
Company Overview:
Approval Max is a leading provider of
innovative
financial management solutions that streamline and automate approval workflows for businesses. Our mission is to empower organisations with efficient and secure approval processes, enabling them to achieve greater financial control and operational efficiency. We are committed to delivering exceptional value to our customers through
cutting-edge technology
and outstanding customer service.
Job Description
:
The Chief Marketing Officer (CMO) leads our marketing team and drives our
company growth
. We are looking for someone who can bring a strong team together, and create alignment with Sales, Product, and Customer Success to generate results across different markets. The ideal candidate will have a
proven track record
in team management, brand management, digital marketing, social media marketing, marketing campaigns, product marketing, content management, partner marketing, and external
communication
and public relations.
You will lead a
diverse team
of marketers who will report to you, while working hard to execute and meet launch deadlines.
Your role
will involve guiding them as they deliver campaigns and projects across various marketing functions, so you can focus on strategic initiatives. This balance between
leadership
and strategy will enable you to achieve exceptional results and drive growth effectively.
Key Responsibilities
Lead Generation and Conversion:
Oversee and take full responsibility for the entire process of lead generation, conversion, and the overall performance of the marketing and sales funnel. Team Management:
Lead, mentor, and develop a high-performing marketing team. Foster a
collaborative
and
innovative
work environment
. Brand Management:
Develop and execute brand strategies to enhance
brand awareness
and loyalty. Ensure consistent brand messaging across all channels. Digital Marketing:
Oversee digital marketing strategies, including SEO, SEM, email marketing, and online advertising. Optimize digital PPC campaigns to drive traffic and conversions. Social Media Marketing:
Develop and implement social media strategies to increase engagement and followers. Monitor social media trends and adjust strategies accordingly. Events Management:
Plan, participate in, and/or execute industry events, webinars, and conferences. Coordinate with internal and external stakeholders to ensure successful event execution. Campaigns:
Design and manage marketing campaigns to promote products and services. Analyse campaign performance and adjust strategies to achieve desired outcomes. Product Marketing:
Collaborate with product teams to develop go-to-market strategies for new products. Create compelling product messaging and positioning. Content Management:
Oversee content creation and distribution across various platforms. Ensure content aligns with brand voice and resonates with target audiences. Graphic and Web Design:
Lead the team
that produces the design and development of marketing materials, including websites, brochures, and presentations. Ensure visual consistency and high-quality design. Partner Marketing:
Develop and maintain relationships with partners to support sustainable growth of our customer base. Collaborate on joint marketing initiatives and co-branded campaigns. External
Commu…
Title: Chief Marketing Officer
Company: ApprovalMax
Location: Manchester, England, UK
Category: Marketing / Advertising / PR, Management
