Overview
Chief Marketing Officer Jobs in San Francisco, California, USA at Association of Art Museum Directors
The Chief Marketing Officer (CMO) is responsible for planning, developing, and implementing FAMSF’s institutional marketing, communications, and public relations activities, both external and internal; directing the efforts of the marketing, communications, visitor experience, group tourism and sales, and graphic design staff; and coordinating at the strategic and tactical levels with other departments and functions of the Museums. The CMO is a key member of the museum’ssenior leadershipteam and reports to the Director and CEO.
The CMO must articulate astrategic visionthat aligns overarching institutional brand, audience, and marketing goals with specific objectives for general admission, special exhibitions, curatorial initiatives, educational programming, memberships, and events. As a member of thesenior leadershipteam, the CMO will be a key voice in relation to the museum’s strategy, direction, and operation. Thisexcitingrole requires a unique combination of strategic and creative vision, visitoradvocacy, revenue planning, data analysis, andleadershipskills.
The CMO will participate with the Board of Trustees, Director and CEO, and othersenior managementstaff in charting the direction of FAMSF, ensuring its accountability to all constituencies, and ensuring its effective operation. Within FAMSF, the position has primary working relationships with director and management level staff, staff of the Marketing and Communications department, staff of the Executive Office, Art,Educationand Public Programs, Philanthropy, Exhibitions, and Finance Divisions, and closely collaborates with the Digital Strategy Division to align on brand presence across all channels.
The CMO directly leads a marketing team of four, a communications team of four, a Graphic Design team of four, and a Visitor Experience team of more than 45 front line leaders, associates, and attendants. The CMO also oversees the work of external media and marketing partners, as well as other specialty consultants, and manages an annual expense budget of $6 million directed toward the achievement of its goals.
Role
and Responsibilities
Strategic Leadership
Lead, oversee, implement, and measure the success of an ambitious and integrated marketing, communications, and public relations plan, with clearly defined goals, objectives, timelines, and assignment of responsibilities to achieve and support initiatives contained within the FAMSF’s strategic plan.
Collaborate closely with FAMSF’s Philanthropy and Membership program to align marketing, membership, and fundraising programmatic messaging.
Build a long-term audience development strategy; conduct market research and audience engagement strategies to optimize and broaden the FAMSF’s reach.
Collaborate internally on institutional projects and initiatives, such as special events, anniversary celebrations, DEIA, and climate initiatives.
Maintain a strategic knowledge of best practices and significant trends in marketing, communications, membership, and audience development, and adapt strategies as necessary.
Embrace otherstrategic leadershipand comprehensive implementation responsibilities as needed.
Earned Revenue Maximization and Audience Engagement
Drive ticketed admissions revenue ($10.4M in FY25) and ticketed attendance (1.2M in FY25) through various methods including external marketing campaigns, email marketing, and strategic use of audience survey data and research.
Collaborate with the Senior Team to develop an…
Title: Chief Marketing Officer
Company: Association of Art Museum Directors
Location: San Francisco, California, USA
Category: Management, Marketing / Advertising / PR
