Overview
Chief Marketing Officer, Business Services Jobs in Lincoln, Nebraska, USA at Nelnet
Position: Chief Marketing Officer, Nelnet Business Services
Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology,
education
services, and learning management solutions to
education
and faith-based organizations, serving more than 1,300 higher
education
institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and
innovative solutions
empowers our customer communities to thrive.
As a Nelnet company, the perks at NBS go beyond our
benefits package
. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.
SUMMARY:
The Managing Director I of Marketing is the Chief Marketing Officer (CMO) for Nelnet Business Services and leads all aspects of the marketing functions for the division. The CMO is a strategic member of the
senior management
team and partner to other marketing and
communication
heads across the enterprise. This position oversees all marketing operations of the business unit and executes on the domestic and global marketing vision for each business vertical to achieve short- and long-term business goals.
This position also drives brand identity and awareness, brand and product positioning and messaging, demand generation, and customer success marketing initiatives. The CMO leads a full-stack marketing team, including performance marketing, brand and content marketing, creative services, marketing technology, events, and customer communications. This position reports to the Chief Financial Officer (CFO) and contributes to the strategic framework and decision making for our long-term growth strategy.
JOB RESPONSIBILITIES:
Lead and motivate a high-performance B2B2C (business to business to consumer) Marketing Team across brand, creative, digital, content, demand generation, and customer success marketing functions, as well as customer
communication
and, event management.
· Coach team members to be accountable and maximize their effectiveness with specific goals and measurable KPIs.
· Design and scale a marketing program that can meet the demand of a multi-million-dollar business, with continuous expansion into new verticals and international markets through
innovation
and acquisition.
· Guide the development of integrated marketing plans by market and vertical, including strategies and tactics that increase
brand awareness
, relevancy, and generate demand.
· Partner with Nelnet’s corporate marketing and communications team to leverage centralized resources.
· Collaborate effectively with sales and product leaders to ensure that pipeline and revenue goals are met and exceeded on a consistent basis.
· Inspire a customer-first mindset focused on core values, leveraging data analytics and marketing technology, to improve digital customer experiences that help us acquire and retain valuable customers and create internal efficiencies.
· Operate a robust, integrated marketing technology stack and prioritize marketing technology projects to conduct and optimize customer and associate activities and business automation, and measure performance.
· Manage se…
Title: Chief Marketing Officer, Business Services
Company: Nelnet
Location: Lincoln, Nebraska, USA
Category: Marketing / Advertising / PR, Management
