Overview
Chief Marketing Officer (CMO) Jobs in Boca Raton, FL at National Floors Direct
National Floors Direct is a direct-to-consumer Carpet and Flooring Specialty Service. We deliver the customer experience and expertise of a High-End Floor Covering Specialty Store directly to our customers’ homes. This revolutionary approach to satisfying the floor covering needs of homeowners is part of our commitment to the customer experience.
The company has an amazing web presence, recognizable brand, great reputation, top notch customer reviews, and highly-trained in-house call center and customer service to provide all sales representatives with the best sales opportunities and promote the best customer experience in the industry.
Position Overview:
We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead our marketing initiatives in the highly competitive residential replacement carpet and flooring industry. This role is critical in driving customer acquisition, enhancing the customer journey, and building a trusted brand that resonates with homeowners. The ideal candidate will have a strong background in direct-to-consumer marketing and experience driving growth in service-based industries.
Key Responsibilities:
Strategic Leadership:
Develop and execute a marketing strategy focused on driving direct-to-consumer (DTC) sales for residential flooring and carpet replacement.
Align marketing goals with business objectives to increase lead generation, conversion rates, and market share.
Brand Development
Build and strengthen the company’s brand as the top choice for residential flooring and carpet installation.
Ensure brand consistency across all touchpoints, including advertising, sales materials, and online platforms.
Customer Insights & Experience
Leverage customer data and market research to identify homeowner needs and trends.
Optimize the customer experience, from initial inquiry through post-installation, to drive satisfaction, loyalty, and referrals.
Lead Generation & Conversion
Develop and manage multi-channel marketing campaigns to generate high-quality leads through digital advertising, direct mail, TV, and other traditional and digital mediums.
Work closely with sales teams to optimize the lead handoff process and ensure alignment on conversion strategies.
Digital Marketing Excellence
Drive the company’s online presence, including website optimization, SEO/SEM, and social media marketing.
Implement targeted digital campaigns to reach homeowners in key markets, leveraging PPC, retargeting, and email marketing.
Team Leadership
Recruit, mentor, and lead a high-performing marketing team, fostering collaboration and creativity.
Empower the team to stay ahead of trends in DTC marketing and customer engagement.
Partnerships & Collaboration
Collaborate with product and operations teams to align messaging with installation capabilities and timelines.
Build strategic partnerships with third-party lead generation platforms and agencies to amplify outreach.
Performance Measurement
Set and monitor KPIs to evaluate the effectiveness of marketing campaigns, lead conversion rates, and ROI.
Use data analytics tools to continuously improve marketing performance and adapt to market demands.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
8+ years of experience in marketing leadership roles, preferably in home services, residential installations, or direct-to-consumer industries.
Proven track record of building brands and delivering measurable growth in customer acquisition and retention.
Expertise in digital marketing, performance marketing, and lead generation strategies.
Strong leadership skills, with the ability to inspire and manage a results-driven team.
Excellent communication and presentation skills, with experience working with executive teams.
Key Competencies
Customer-focused mindset, with a deep understanding of homeowner purchasing behaviors.
Data-driven decision-making and analytical capabilities.
Ability to balance creativity with performance-driven strategies.
Strong organizational and time management skills to handle multiple campaigns and initiatives.
Knowledge of flooring and home improvement industries is a plus.
What We Offer
Competitive compensation package, including performance-based incentives.
Comprehensive benefits package, including health, dental, and vision insurance.
A collaborative and entrepreneurial work environment.
Opportunity to lead marketing efforts in a growing and impactful industry.
Additional Perks
Health, dental, and vision insurance
Retirement plans (e.g., 401(k) with match)
Job Type: Full-time
Pay: $175,000.00 – $250,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Vision insurance
Compensation Package:
Bonus opportunities
Schedule:
10 hour shift
8 hour shift
Monday to Friday
Weekends as needed
Experience:
Leadership: 5 years (Required)
Ability to Commute:
Boca Raton, FL 33487 (Required)
Work Location: In person
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Title: Chief Marketing Officer (CMO)
Company: National Floors Direct
Location: Boca Raton, FL
