Overview
Chief Marketing Officer/Wellness Brands Jobs in Vancouver, British Columbia, Canada at Coulson Capital
Position: Chief Marketing Officer (Wellness Brands)
About Roar
Roar is a powerhouse marketing agency specializing in scaling eCommerce for 8 (and counting) in-house brands through cutting-edge advertising strategies, data-driven performance marketing, and direct-to-consumer (DTC) growth tactics. Roar is where risk-takers, trailblazers, and rule-breakers thrive! At Roar, we’re not just looking for employees – we want visionaries. We value individuals who aren’t afraid to challenge the status quo, think outside the box, and push the limits of what’s possible.
If you’re someone who thrives oninnovation, embraces uncertainty, and wants to disrupt the industry by pushing boundaries, then Roar is for you! Here, you’ll have the opportunity to work alongside like-minded individuals who share your passion for shaking things up and making a difference.
We partner with top brands—especially in the health andwellnessspace—to optimize their digital presence, drive sales, and build lastingcustomer loyalty.
As we continue to expand, we are seeking a Chief Marketing Officer (CMO) with a strong background in advertising, Shopify, and eCommerce brand growth to lead our marketing efforts and position Roar as the go-to agency for DTC success.
Position Overview
The Chief Marketing Officer (CMO) at Roar will be a high-level advertising executive, responsible for developing and executing growth-driven marketing strategies for both Roar and our clients. This role requires deep expertise in paid media, Shopifyoptimization, and scaling eCommerce brands, with a strong preference for experience in the health andwellnesssector.
The ideal candidate is a performance marketing expert who thrives on data, creativity, andinnovation—someone who knows how to turn ad spend into massive ROI while building brands that customers love.
Key Responsibilities
Lead Advertising Strategy:Develop and oversee high-performing ad campaigns across Meta, Google, Tik Tok, and emerging digital platforms, ensuring maximum client growth and ROI.
Shopify & eCommerce Growth:Leverage Shopify expertise to optimize DTC brand performance, improving conversion rates, user experience, and overall sales.
Client Growth & Retention:
Work directly with eCommerce brands to drive their success through performance marketing, funneloptimization, and strategic consulting.
Brand Positioning & ThoughtLeadership:Elevate Roar’s reputation as a leading marketing agency, developing industry insights, case studies, and thoughtleadershipcontent.
Data-Driven Decision Making:Utilize analytics tools such as Google Analytics, Triple Whale, Northbeam, and Meta/Google Ads Manager to track, report, and optimize campaign performance.
Influencer & Partnership Marketing:Identify and collaborate with key influencers, affiliates, and brand partners to amplify marketing impact.
TeamLeadership& Growth:Build, mentor, and lead a high-performance marketing team, fosteringinnovationandcollaboration.
Qualifications
Proven success in scaling eCommerce brands, with a strong preference for health andwellnessindustry experience.
Deep expertise in paid advertising, including Meta, Google, and Tik Tok Ads.
Hands-on experiencewith Shopify, including CRO, automation, and eCommerce best practices.
Strong understanding of performance marketing metrics, attribution models, and data analytics tools (Google Analytics, Triple Whale, Northbeam, etc.).
Experience leading a marketing team in afast-pacedagency or eCommerce e…
Title: Chief Marketing Officer/Wellness Brands
Company: Coulson Capital
Location: Vancouver, British Columbia, Canada
Category: Marketing / Advertising / PR, IT/Tech
