Overview
CMO – Chief Marketing Officer Jobs in California, United States at CatCrazy™ Store
Title: CMO – Chief Marketing Officer
Company: CatCrazy™ Store
Location: California, United States
Want to use your marketing skills to make the world a better place for cats?
At CatCrazy, we’re not just selling cat food; we’re building a movement that started in 2019 with the @CatCrazyChannel on YouTube. We believe every cat deserves first-class citizenship, and we’re looking for a driven Marketing Director to lead the charge.
If you’re a data-driven marketer with a passion for cats and a knack for organic growth (SEO and Google Analytics are the superpowers of your analytic mind!), we want to hear from you. You’ll be instrumental in disrupting the cat food industry and helping us reach more cat owners who share our values. Klaviyo experience is a plus.
(This is an equity-compensated role until our next funding stage.)Discover the CatCrazy vision:https://gusher.co/startups/first-class-citizenship-for-cats—healthy-cat-food
Apply now and help us change the world, one cat at a time!
Responsibilities
Create Strategy and Marketing Plan for @CatCrazyChannel and CatCrazy™ Crazy Good Cat Food
Execute Marketing Plan
Oversee the Marketing and Web Development Teams and lead them through the implementation of all goals and deliverables
Test Market during the development stage
Optimize SEO of @CatCrazyChannel and CrazyGoodCatfood.com websites, using Google Analytics
Provide high-level go-to-market recommendations for organic growth on Social Platforms as well as micro-niche-targeted paid media
Identify and collaborate with influencers to cross-promote on all platforms
Co-develop and produce :60 sec brand sizzles and testimonials
Ongoing advice, counsel, and integration with the team across CatCrazy to create solutions as needed
Qualifications
Marketing, Brand, Social Media & Content Marketing, Organic Growth Marketing, Google Analytics, Direct Marketing, Market Research, SEO, A/B Testing, Digital Media Testing, Native Advertising, Influencer Marketing, B2C Marketing, Klaviyo, Meta Conversion Ads
