Overview
Communications and Engagement Manager Jobs in United States at WE in the World
Overview
Drive the creation of marketing assets through print media, digital media, video, website and editorial that has measurable impact, achieves marketing/strategic goals, and satisfies brand requirements. Help lead the copy, design, tone and direction of work from concept to execution. Lead a core team of designers by developing creative guidelines, and directing the delivery of engaging and on-brand marketing collateral, with compelling visual direction. Provide management of creative projects for marketing needs including new advertising campaigns and branding initiatives with adherence to and development of brand guidelines. Solves unique and complex problems that have a broad impact on the business. Contributes to the development of functional strategy. Leads project teams to achieve milestones and objectives.
Responsibilities
Demonstrate leadership in executing fresh, innovative concepts that enhance response strategies and achieve client objectives
Assist in directing Creative Directors, senior team members and client teams to create appropriate, workable ways to express and enhance the client’s communication needs and achieve key strategic initiatives
Guide teams through creative conception, execution and delivery in accordance with departmental processes
Meet all timelines and deliver executions for Creative Directors, account staff and client review per project schedules
Knowledge of pertinent industry, channel, client, and product information, such as audience insights, product benefits, offers, KPIs, brand standards and production specifications
Maintain current knowledge and understand emerging trends and technologies with the ability to institute best practices for digital and traditional marketing products
Develop, present and help sell creative concepts to internal clients
Communicate creative rationale, and articulate reasons behind each choice
Work with client teams to move their agenda forward and provide solutions
Review creative briefs to identify questions and pertinent project information needed to execute assignments
Coordinate with Creative Directors and Project Managers to assign work
Manage creative staff to ensure their work meets the brand standards, including the ability to clearly articulate feedback and provide constructive oversite that elevates the creative product
Inspire and lead teams to perform at the maximum of their abilities and foster reputation as problem solvers
Understand processes & procedures and recommend improvements to streamline workflow
Ensure creative work meets client objectives, follows strategies aligned to the brief and meets deadlines on budget
Qualifications
Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, business strategies
Extensive experience within a marketing/advertising agency including campaign management and ancillary marketing services
Expert knowledge of interactive design and information architecture related to content strategy
Extensive experience managing multiple priorities independently and/or in a team environment to achieve goals
Experience in composing correspondence that adheres to grammar and Navy Federal writing style and standards
Experience supervising and leading employees
Advanced knowledge of PC and web/internet based technologies, e.g., HTML, trends/issues, management, editing/authoring tools and development
Extensive experience managing cross-functional, multi-dimensional teams and projects of the highest complexity which have business risk and impact
Advanced skill in strategic thinking to write and develop comprehensive marketing plans
Advanced skill in marketing research and analysis techniques to create product marketing plans
Advanced skill in results-oriented leadership in a challenging environment
Effective skill communicating complex technical concepts to non-technical audiences
Advanced verbal and written communication skills
Advanced skill maintaining accuracy with attention to detail and meeting deadlines
Advanced skill making sound organizational and operational decisions
Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Experience interacting with staff, management, vendors and members diplomatically and tactfully
Experience recruiting, retaining, coaching and motivating employees to achieve production results
Bachelor’s Degree in Graphic Design, Art Direction, Marketing, Advertising, Communications, or the equivalent combination of education, training, and/or experience
Hours: Monday – Friday, 8:00AM – 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.
Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Title: Communications and Engagement Manager
Company: WE in the World
Location: United States
