Overview
Communications & Marketing Specialist Jobs in Sioux Falls, SD at South Dakota Autodealers & Trucking Association
About Us
At Anything Possible Brands, we’re in the business of breaking out of the ordinary with gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.
We’re looking for a Digital Marketing Manager who can bring that high energy to our digital world. This digital marketing expert will be a critical contributor to our dynamic, multi-brand marketing organization as we continue to win market share and accelerate growth. If you live and breathe ecommerce, have a thing for content that converts, and can wrangle influencers like a pro, keep reading. This role reports to the Sr Director of Marketing and is supported by a network of agencies.
What You’ll Do (aka Your Tacklebox of Responsibilities):
You’ll be our digital rockstar, spinning the web, social media, and paid ads into gold, all while keeping our audience hooked.
Rule the website. Keep our site sharp, efficient, and vibrant. Refresh content, supercharge SEO, and work seamlessly with dev/design.
Drive e-commerce like a legend. Shape the online shopping experience (DTC and marketplaces like Amazon and Walmart.com), boost conversions, and turn visits into raving fans.
Run paid ads that kill. Team up with our digital marketing agency to strategize and execute killer paid campaigns across Meta, Google, and beyond.
Keep our socials real. Develop and execute an organic social strategy that reflects our brand’s unique vibe.
Lead content creation. From crafting content to unveiling products to launching promo campaigns, you’ll own the calendar and keep the content machine humming.
Influencer marketing. Build and manage influencer partnerships that expand the brand’s reach and get people talking.
You’re Our Kind of Person If You:
5 years of digital marketing experience plus a bachelor’s degree in marketing or communications.
Or no degree but must have at least 7 years relevant marketing experience along with up-to-date digital marketing certifications.
Bonus points for AI-marketing literacy and/or outdoor/CPG brand marketing background.
Know how to maximize profitability on DTC and e-commerce channels, especially Amazon and Walmart.
Know how to fish. You don’t have to be an expert, but you should be comfortable with a rod in your hand and know your way around our gear. This isn’t just a desk job; it’s a passion gig for someone who gets the fishing lifestyle.
Fluent in Shopify, Google Analytics, Klaviyo, Hootsuite, and Meta/Google Ads.
You have Google and/or Meta Ad certifications or are willing to achieve in the first six months of employment.
Can decode KPIs and use them to up your game.
Get our brand voice—and can create or direct content that’s bold and edgy.
You are low-ego, high-energy, and ready to dive in with sleeves rolled up.
Think like a creator, act like a strategist, and hit deadlines like a pro.
Perks & Benefits:
Salary: $72,000 annually
Competitive bonus
Comprehensive benefits package
Playtime with best-in-class rods, reels, and outdoor fishing gear
A team that works hard, plays harder, and believes that Anything is Possible
Personal Characteristics:
Results oriented with a strong bias to action.
Thrives operating in a fast-paced environment with a sense of urgency.
Demonstrates a positive, winning attitude.
Works collaboratively with fellow team members.
Lives and works honestly and with integrity.
About Anything Possible Brands
APB is the go-to source of innovative and on-trend gear that makes fishing fun and exciting. APB is known in the market as the up-and-coming category disruptor, rapidly capturing market share by delighting consumers with its affordable, high-quality and on-trend products and delighting retail partners with its agility and high level of service.
Job Type: Full-time
Pay: Up to $72,000.00 per year
Benefits:
401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Weekends as needed
Experience:
Digital Marketing: 5 years (Required)
fishing: 3 years (Required)
Ability to Commute:
Springfield, MO 65804 (Required)
Ability to Relocate:
Springfield, MO 65804: Relocate before starting work (Required)
Work Location: In person
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Title: Communications & Marketing Specialist
Company: South Dakota Autodealers & Trucking Association
Location: Sioux Falls, SD
